Overview
Who is it for?
This master’s in entrepreneurship is for the ambitious, the creative and the curious. You’re likely to be looking to launch a business, lead an initiative within a corporation or expand your existing business.
You’ll need to be a persistent, problem-solving, team-oriented and ambitious graduate (with an upper second degree or equivalent) who relishes the challenge of learning in a fast-paced, hands-on programme, created and taught by leading academics and entrepreneurs. You’ll appreciate that this professionally relevant qualification, and Bayes’ strong links with business, will help you achieve your goals as an entrepreneur or business owner.
Objectives
Your MSc in Entrepreneurship is a fast-paced, academically rigorous course that aims to develop responsible and responsive business leaders who will nurture innovative and profitable new ventures. It will be your guide through the intricate process of launching a successful start-up, venture or business initiative, including creativity, finance, marketing, management and ethics.
You’ll begin by plunging straight into the world of entrepreneurship on a four-day New Venture Creation module, working with fellow students to share ideas, form teams and build prototypes.
The programme balances research-led teaching with learning through experience, including through Bayes Innovate, City Venture and City Launch Lab, and learning by reflection on doing, as part of your individual professional development.
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Structure
What will you learn
On the Entrepreneurship master’s programme, you will:
- Develop your knowledge and understanding of the unique processes involved in creating and launching your own business.
- Demonstrate a systematic understanding of the factors behind successful entrepreneurship, from creativity to start-up financing.
- Understand and critically evaluate current issues affecting establishing new businesses from the ground up.
- Develop team-working abilities crucial to the launch of a successful business.
- Sharpen your commercial skills and learn how to apply them to the challenges of starting a successful small business.
Induction weeks
All of our MSc courses start with two compulsory induction weeks which include relevant refresher courses, an introduction to the careers services and the annual careers fair.
Term 1
New Venture Creation
- 15 credits
- 30 hours, over one week, in lectures, practical classes and workshops
- 120 hours self directed study
The aim of this module is to provide you with an understanding of the basic and essential issues in entrepreneurship and to provide some of the skills you will need to become an entrepreneur or to act entrepreneurially within existing organisational settings.
After a general overview of the latest theoretical approach to entrepreneurship, you will explore the more practical issues in entrepreneurship, including identifying the opportunity, gathering the resources and managing the team.
You will be invited to develop a business idea using the business model canvas, identify your ideal investors as well as learn how to pitch to them. The module will additionally focus on decisions regarding the management of a new venture.
Using one of the latest tools, a business simulation, you will learn how to analyse and act in every-day business situations after setting up a startup.
Managing Innovation
- 10 credits
- 18 hours, over eleven weeks, in lectures, practical classes and workshops
- 82 hours, over eleven weeks, self directed study
There is increased recognition that the competitive advantage of organisations depends heavily on their ability to capitalise on their employees’ ideas.
The aim of this module is to empower you to develop your creative and entrepreneurial capacities, understand how to apply these skills to various problems, and ultimately create both a commercial product and a social problem solution.
Delivered as a series of product/service design activities, you will work in teams to apply different creativity techniques and artifacts in product/service design, framed with different creativity theories and models.
Reflective learning will be encouraged after each product/service design activity.
Accounting for Entrepreneurs
- 10 credits
- 21 hours, over eleven weeks, in lectures and workshops
- 82 hours, over eleven weeks, self directed study
A sound understanding of monetary flows and financials within a start-up is critical. This module will equip you with an understanding of the most common accounting and finance techniques and practices necessary to prepare and interpret financial reports.
It will also provide you with an understanding of the uses of management accounting techniques in evaluating cost behaviour for decision making purposes and financial management techniques to evaluate short-term decisions and management of working capital.
You will be introduced to the key concepts and frameworks via a series of in-class lectures, and learn to apply this knowledge to realistic accounting issues and financial statements.
Marketing Innovations
- 10 credits
- 18 hours, over eleven weeks, in lectures, practical classes and workshops
- 82 hours, over eleven weeks, self directed study
Marketing is one of the most fundamental, most complex, and possibly also most misunderstood function of the firm.
To put it in the words of the famous Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation.”
The aim of this module is to provide you with a sound understanding of marketing theory, concepts and tools used to market a new product offering, applicable in an entrepreneurial setting.
Emphasis is placed on the special requirements for creating and executing marketing plans and programmes in a setting of rapid technological change.
Entrepreneurship Mentoring
- 10 credits
- 18 hours, over eleven weeks, in lectures practical classes and workshops
- 82 hours, over eleven weeks, self directed study
City, University of London and Bayes Business School have an excellent reputation in promoting the employability of their students at all levels: undergraduate and postgraduate. We, at Bayes Entrepreneurship, commit to provide you with a unique module to support your professional growth within the entrepreneurship journey.
The aim is to encourage personal and professional growth. We aim to provide you with tools and resources to identify a business idea that suits you, to develop that idea into a viable business project and above all to make you fit to enter the business start-up world by working on your professional skills with practitioners.
New Product Development
- 10 credits
- 18 hours, over eleven weeks, in lectures practical classes and workshops
- 82 hours, over eleven weeks, self directed study
What is innovation and why does it matter? This module aims at helping you understand the process and management of developing new products.
You will learn how to identify and select opportunities, generate concepts, design product protocols, evaluate concepts/projects, understand key aspects of development and plan and implement new product launches.
Covering both the analytical and practical management aspects of new product development, you will be drawing from a variety of theoretical frameworks, tools and practices to build insights that are theoretically driven, yet practice focused.
Term 2
Funding the New Venture
- 10 credits
- 18 hours, over ten weeks, in lectures practical classes and workshops
- 82 hours, over ten weeks, self directed study
This module aims to provide you with an understanding of funding for new ventures. You will discover the various funding sources available, including angel investment, crowdfunding, and venture capital.
You will reflect on the evolution of funding for new ventures and will analyse developments that are shaping funding for entrepreneurs.
These include structural changes to the startup ecosystem and their impact on the range of resources and tools that are now freely available to founders, as well the re-shaping of the traditional venture capital model.
You will gain an understanding of the context and methods of valuing an entrepreneurial business, as well as where and how to raise capital and how to manage relationship with investors.
High Growth Entrepreneurship
- 10 credits
- 18 hours, over ten weeks, in lectures, practical classes and workshops
- 82 hours, over ten weeks, self directed study
Entrepreneurship is a multidisciplinary activity involving strategy, R&D, marketing and project management. In practice, entrepreneurs face a number of challenging issues simultaneously.
Bringing new products, services and technology from a mind or a lab to the market is a crucial economic yet complex process.
This case-based course will keep theory delivery in class to a minimum, but you will need to read a number of key papers.
The module aims to provide you with knowledge and practical tools for the creation of high-growth new ventures, as opposed to lifestyle small businesses.
You will learn how to change lives and “conquer the world” with innovative new products and services.
Sales Management
- 10 credits
- 18 hours, over ten weeks, in practical classes and workshops
- 82 hours, over ten weeks, self directed study
Almost every business plan assumes a certain amount of sales. Without sales, the entire business model is an exercise in frustration.
This module will provide you with the fundamentals of selling and sales management. It will demystify sales and help you understand how to sell. At the end of this module, you will be able to understand the role of sales in a new venture.
Purpose Driven Entrepreneurship
- 10 credits
- 18 hours, over ten weeks, in lectures and workshops
- 82 hours, over ten weeks, self directed study
Studies suggest that as many as 58% of Gen Y - individuals born 1980-2000 - were willing to take a 15% pay cut to work for a firm that mirrors their values. 45% were willing to take a 15% pay cut to work for a firm that makes a social or environmental difference (Net Impact, 2012). Gen Z (born after 1996) have similar views to Gen Y, are even more cynical towards corporate actors and are stronger digital natives (Pew 2020; CBS News, 2020).
Alongside the growth in resources for entrepreneurs and innovators interested in increasing clicks and profit, founders, investors and policy-makers have been exploring venture as a vehicle to achieve personally-meaningful goals.
This course has been designed to help you bridge the artificial division between the objectives of profit-oriented entrepreneurship, and the objectives that truly motivate innovators. Through practical and academic exercises, you will explore venture as an opportunity to create wide-spread societal change in a financially sustainable and even profitable way.
Managing Operations for Scaling Up
- 10 credits
- 18 hours, over ten weeks, in lectures and workshops
- 82 hours, over ten weeks, self directed study
The success of every venture depends on scaling. Yet the challenge is that scaling comes with inherent risk(s). Even the most prepared founders and teams face challenges, make errors, and must make progress through periods of confusion and uncertainty.
The module aims to provide you with a number of operational management techniques that can be applied to real world problems and stimulate an appreciation of the use of different types of operations management approaches to solving problems.
Leading Entrepreneurial Teams
- 10 credits
- 18 hours, over ten weeks, in lectures and workshops
- 82 hours, over ten weeks, self directed study
The success of new ventures heavily depends on the leader’s ability to locate and manage talent effectively. In this module, you will learn how to lead, build and maintain human assets in startup environments.
You will explore the issues associated with firm formation and how early decisions by founders can facilitate or inhibit growth. Then, you will focus on the next stage of the growing firms’ lifecycle, aiming to build the backbone of talent.
Finally, you will explore the dynamics specific to maintaining the organisation as rapid growth challenges the status quo and discover ways to effectively lead startup teams to their optimal performance
Term 3
You have the option of completing a Business Research Project in term three.
The Entrepreneurial Adviser: Problem Solving for Early-stage Companies or new initiatives
Within the MSc in Entrepreneurship, you will be able to participate in a consulting project. You will study an actual problem of a given new venture or large organisation.
You will receive the necessary information from the cooperating firms and organisations’ staff and you will cooperate with them throughout the project. Following analysis of the problem, you will prepare and present concrete and practical solution(s).
The main target of this module is to provide you with the opportunity to handle real-world problems and suggest operational solutions that can actually be implemented by the cooperating firms.
Moreover, you will have the chance to develop close relationships with the cooperating companies and, thus, gain an appreciation of real business environments.
The final report will be critically reviewed by supervisors and presented to the firm/ organisation’s representatives.
M&A and Other Exits for Entrepreneurs
Over the course of your career, you may participate (either actively or passively) in at most one major merger or acquisition, but over the same period you are likely to find yourself dealing with many smaller acquisitions.
This will certainly be the case if you join large organisations.
It is also likely that if you join or even found a small company you will find yourself as a target (or wanting to be one!), and if particularly fortunate, as an acquirer as well.
This module focuses on discussing the various exit options for startup companies, including M&A deals, IPOs and their relative advantages.
Preparing you for a world where M&A is an integral part of the strategic and financial business landscape, the module takes a global perspective and will help you familiarise yourself with the various aspects of M&A in the life of a corporation, how to apply valuation techniques and the various techniques used in the different stages of a merger or an acquisition (including post-merger issues).
Business Research Project
The project will be of approximately 8,000 words. The project should be based on independent research either in the context of a single organisation or using third-party sources.
Students are encouraged from the start of the course to think about a topic for their project. A member of academic staff supervises the project, and the student may choose with whom they would like to work.
The project must be submitted by the end of August. Company sponsored projects are encouraged and a number of such projects may be available.
Electives offered in 2022
- Ethics, Society and the Financial Sector
- Political Risk Management
- Retail Supply Chain Management
- Strategy Consulting Skills
- Driving Supply Chain Innovation Through Technology
- Storytelling for Business
- Strategic Innovation in Hyper Competition
- Procurement.
Please note that electives are subject to change and availability.
Assessment methods
Assessment
We review all our courses regularly to keep them up-to-date on issues of both theory and practice.
To satisfy the requirements of the degree course students must complete:
- fourteen core modules (10 - 15 credits each), Individual Professional Development Portfolio* and three electives (10 credits each) or
- a Business Research Project (30 credits)
Assessment of modules on the MSc in Entrepreneurship postgraduate degree, in most cases, is by means of coursework and unseen examination.
Coursework may consist of standard essays, individual and group presentations, group reports, classwork, unseen tests and problem sets. Please note that any group work may include an element of peer assessment.
New Venture Creation
The course will kick off with New Venture Creation.
This will be a four-day module, where you and your fellow students will come together and share ideas, form teams and build prototypes (no credits).
Individual Professional Development Portfolio
* We believe that this is an important component of this programme since it requires you to practice entrepreneurship.
During induction, we will discuss the compulsory activities that you must participate in and reflect on, throughout the academic year.
You will be required to develop an individual professional development portfolio, which may include: mentoring diary, participation in startup competitions, attendance to all relevant events (and reflections), and participation in research projects of faculty in the entrepreneurship.
Term dates
Term dates 2023/24
- Induction: 11th September 2023 - 22nd September 2023
- Term one: 25th September 2023 - 8th December 2023
- Term one exams: 8th January 2024 - 19th January 2024
- Term two: 22nd January 2024 - 5th April 2024
- Term two exams: 22nd April 2024 - 3rd May 2024
- Term three - international electives: 6th May 2024 - 17th May 2024
- Term three: 20th May 2024 - 5th July 2024
- Term three exams: 8th July 2024 - 19th July 2024
- Resits: 12th August 2024 - 23rd August 2024
- Additional resit week - tests only: 26th August 2024 - 30th August 2024.
Timetables
Course timetables are normally available from July and can be accessed from our timetabling pages. These pages also provide timetables for the current academic year, though this information should be viewed as indicative and details may vary from year to year.
View academic timetables (add timetable and search for your programme)
Please note that all academic timetables are subject to change.
Teaching staff
Course Director

Academic expert working at Bayes Business School
The teaching staff on the MSc in Entrepreneurship have many years of practical experience working in industry and are also active researchers in their fields
This knowledge and experience inform the highly interactive lectures that make up the MSc in Entrepreneurship.
Module Leaders include:
- Professor Vangelis Souitaris
- Professor Scott Moeller
- Dr Byung-Gak Son
- Ruben van Werven
- Susan Hill
- Costas Andriopoulos
- Nettra Pan
- Manto Gotsi
Zoe Peden
Zoe is an experienced tech entrepreneur in the education and healthcare space. She worked on the growth of her company Insane Logic for six years before a recent acquisition. Zoe has been through accelerators (Startup Leadership Programme, Wayra, Big Venture Challenge, Unreasonable Institute in the US), angel and VC funding rounds seeing the growth of her product from idea through to an established service across the UK. She is now building the next company and is herself in the customer development phase. Zoe has an undergraduate degree from LSE and an MBA from Henley Business School.
I wanted to be part of the team behind the MSc in Entrepreneurship as my first entrepreneurial journey was one of tremendous highs and stab in the gut lows, making mistakes, learning and creating wins at every turn. Nothing beats creating something people pay for that changes their life. It was the fastest period of learning in my life and now I start my second journey with a well worn framework that I want to share with others.
Ypatios Moysiadis
Ypatios, has been described by many as a persistent serial entrepreneur. He has 16 years of international experience in management consulting, investment, innovation, Renewables & Cleantech. He successfully helped many start-ups and SMEs raise capital, optimise their operations, design new products & services and access new markets. He worked with large European and national organisations and participated in multiple cross-country and European collaboration projects. Ypatios has developed and launched more than 4 product families both physical and digital, he designed more than 15 brands and fronted the launch of two business related publications. In a true entrepreneurial spirit Ypatios has invested in more than 10 early stage start-ups, either as a founder or a business angel. He currently works with a large investment firm in the City and participates as a non-executive director, an associate or a partner in a number of SMEs. He holds a bachelor degree in Business Information Systems and has a Master in Design with specialisation in Product Prototyping. A blogger and wine enthusiast, he currently lives and works in London.
Carlos Ribeiro
Carlos Ribeiro is a Visiting Lecturer at Bayes Business School where he's taught since 2003. Carlos holds a BSc and MSc in Business and Management from Universidade Católica Portuguesa and an MBA from London Business School (LBS). After a varied professional career, working in Auditing, Commercial and Investment Banking, Consulting and as a Finance Manager in the Automotive Industry, Carlos moved to a career in education in 2003.
Since then, Carlos has been lecturing in Accounting, Finance and Quantitative Methods and he's worked with different education and training institutions in the UK, including LBS, University College London, Leicester University and many others. Besides lecturing, Carlos also works in professional training and as an independent consultant.
Andrew Priestley
Andrew Priestley is qualified in Industrial and Organisational Psychology, an award winning business coach, and ranked in the top 100 UK Entrepreneur Mentors. He is also the bestselling author of several books - The Money Chimp, Starting, Awareness, Sales Genius and Fit For Purpose Leadership. He developed the Business Leadership Profile, The Sales Profile, The Entrepreneurs Profile used by companies worldwide.
He still has the publishing company; and he is the Chair of Trustees for a children’s' charity.
His first business was an entertainment/lifestyle publication; and then a marketing/advertising agency. He then transitioned into business coaching and specialises in business leadership.
He speaks two languages - English and Australian.
Entrepreneurs Mentors in Residence
City, University of London and Bayes Business School have an excellent reputation in promoting the employability of their students at all levels: undergraduate and postgraduate. We, at BayesEntrepreneurship, commit to provide you with as much career support as possible. Since 2016, we have operated a very successful Entrepreneurship Mentoring Scheme. The scheme operates exclusively to support the Masters in Entrepreneurship programme and provides you with a safe network of entrepreneurs and investors who are available to inspire and support you throughout your entrepreneurship journey.
Entrepreneurss Mentors in Residence
Alex Moscow
Alex is the founder of 9MM PR, a strategic communications consultancy that helps business owners to build profile, presence and profits. His journey began at Bite, one of the UK’s leading communications groups, where he executed campaigns for some of the world's biggest technology companies. Today, he continues to use his skills to help the owners of established B2B businesses to achieve their vision by creating content that influences and attracts their most profitable prospects.
Alberto Lopez-Valenzuela
Alberto is the Founder and CEO of alva (www.alva-group.com). For more than twenty-five years, Alberto has worked in business information and analysis firms, developing intelligence solutions for Fortune 500 companies. He has held roles in marketing, strategy, and corporate development at few global companies before founding and serving as CEO at alva, a technology-enabled company that provides decision intelligence for some of the largest companies in the world.
Alberto is a published author of the book “The Connecting Leader” and has been a visiting professor at Bayes Business School. He earned an Executive MBA also at Bayes, and holds an honours degree from the University of the Arts London.
Andrew priestley
Andrew Priestley is qualified in Industrial and Organisational Psychology, an award winning business coach, and ranked in the top 100 UK Entrepreneur Mentors. He is also the bestselling author of several books - The Money Chimp, Starting, Awareness, Sales Genius and Fit For Purpose Leadership. He developed the Business Leadership Profile, The Sales Profile, The Entrepreneurs Profile used by companies worldwide.
He still has the publishing company; and he is the Chair of Trustees for a children’s' charity.
His first business was an entertainment/lifestyle publication; and then a marketing/advertising agency. He then transitioned into business coaching and specialises in business leadership.
He speaks two languages - English and Australian.
Andrew Carroll
Andrew Carroll is Director of Business and Corporate Development (Europe) at San Francisco headquartered OneMarket, previously Westfield Labs. Onemarket’s Customer Activation Platform helps retailers unify their data to ensure more meaningful and profitable relationships with their customers.
He set up his own company, Yocuda (eReceipts) in 2011 which was acquired by Westfield Corporation in 2017. Westfield were subsequently acquired by UnibailRadamco. OneMarket demerged from Westfield Corporation and listed on the Australian Stock Exchange in June 2018.
Andrew has expert knowledge of the retail sector, market research, real time customer engagement, marketing and communications, raising investment and exit strategies (Yocuda was acquired by OneMarket). Andrew is also an non-executive director at family owned insurance brokerage Carroll Insurance Group Ltd.
Damon Koo
I had co-founded a P2P lending start-up in 2015 in Korea, which evolved into the largest P2P lending company for business loans (similar business model to Funding Circle) in the country. Then after working as the product manager/ business developer at two other companies within the Fintech space in Korea for five years, I had recently been appointed as the CEO of Plain Vanilla Co. Ltd (a new subsidiary of KB Financial Group, the biggest banking corporate group in Korea pursuing a similar business concept as Robinhood the stock trading App).
I have expertise in new business development, business model generation, pitching to VCs, organizational culture, and thorough knowledge of the recent trends in Fintech and Artificial Intelligence, although my first-hand experience is mostly focused on a specific geographic location (Seoul, Korea).
Dan Strang
Dan is the CEO and Co-Founder of EventsTag, a company that provides experiential technology for live events. EventsTag brings together videos, pictures and posts from events around the world into full digital experiences, creating an intersection between live experience and social media. EventsTag is a global entity with 120,000 clients, including the likes of Nike, Google, Facebook, Red Bull and O2.
In this video Dan recalls how his passion for doing business started at college when participating in business competitions. He also reveals some of his ingredients for success: a good team, a mentor, and the importance of testing the market!
Dudley Jacobs
Dudley Jacobs is a serial entrepreneur who loves helping others succeed. A Nashville, Tennessee USA native who is now based in London, he has enjoyed numerous successful launches, profits and exits over a 25+ year career. As a founder, co-founder, partner or investor in 17 different businesses, Dudley has experienced many of the joys (and sorrows) of the entrepreneur’s journey.
Industry-specific knowledge includes healthcare, hospitality, telecommunications and entertainment. Functional expertise includes ideation, business models / canvas, market research, bootstrapping / funding, organizing / legal / accounting, intellectual property, systems / IT, business development / sales, operations, human resources, acquisitions and dissolutions.
“The entrepreneurial life is a good life - one that is filled with hope, optimism and much personal fulfilment. I looking forward to connecting with Bayes students and helping them build something amazing!”
Elena Jacobson
Elena Jacobson – CEO & Founder – Infinity Advisory and Management Elena established her legal consultancy, Infinity Advisory and Management in 2016, prior to which she had over ten years of experience in the legal sector, having trained at Herbert Smith Freehills and then gone on to work as a legal manager both in-house (including for UHNW families) and at a number of well-known private/family offices. Before founding Infinity, Elena involved herself in a number of entrepreneurial pursuits. These ranged from opening the first UK franchise of the children’s clothing store Mayoral, running her own children’s events company and to creating an after-school activity company.
She is fluent in English, Russian, Romanian, and Italian. Her broad legal experience includes complex High Court litigation and international arbitration, mediation, transactional and strategy advice as well as co-ordination of third-party service providers.
Georgi Yarmov
I completed MSc Energy, Trade and Finance three years ago and now work in shipping at Navigator Gas. The company is based in London, NYSE listed and I focus on Business Development in all areas of the business.
I am also part of the strategic team in the company and have wide exposure to corporate strategy development and implementation.
Previously I worked as a shipbroker in Singapore and London over 10 years and have had the opportunity to start a ship broking business in Singapore from its inception, thankfully it turned into a success, but I have had my fair share of tough moments.
Gillian Kang
Gillian has LLB. (Hons) in Law by the National University of Singapore and a MBA (International Business and Export Management) from City University's Business School in London, under Chevening Scholarship (formerly the British Council FCOAS Scholarship).
Currently Gillian is a Senior Process & Tech Consultant at KorumLegal; Mentor with WILTM program; and Children's Ideation magazine Author. She has expertise in knowledge management, workflow processes and information governance in Legal Tech. Using Design Thinking, Gillian combines critical human POVs with technological offerings for economic viability.
Janet Thomas
Janet Thomas is a Senior Executive with over 25 years’ public sector and international banking experience. Janet’s political and commercial astuteness enables her to negotiate efficiently, determine quickly whether proposals are financially attractive to be perceived positively. Janet has a unique ability to execute in either large global matrix organizations or start-ups due to her broad and deep business experience.
With her strategic marketing experience, she has transformed markets, differentiated businesses, exploited the application of innovative technology to realise significant market opportunities to create high-profiled profitable global businesses with a sharp focus on customers. She is experienced in building talented teams and driving sustainable businesses.
Jason Anastasinis
After graduating from the Business School (formerly Cass) in 2009, Jason faced a challenging decision: whether to join a major company and fight his way up the corporate ladder or channel his energies and passion into building his own company. He chose the latter.
In April 2012, after a couple of years of researching the travel market and using his educational experience, he launched his online company: TravelStaytion. The company is a letting and holiday rental website that within its first month managed to feature more than 2,000 properties across Europe.
In the early days Jason benefited from using the incubation facilities offered by the Bayes Entrepreneurship Fund. With this support, he was able to start operating his company in London and employ seven members of staff, three based in London and four in Greece. Jason's favourite part of his job is to travel around the world, getting to know new cultures. That way, his company can offer the best service for holiday makers looking for accommodation, as well as attracting suitable property owners. "Every day feels like a trip for me and for the team. They provide the local feel for each destination we cover around the world."
Jeffrey Lawrence
Jeffrey Lawrence is COO of Ardmore Healthcare Ltd, a company he established 10 years ago. It is a UK organisation which develops and sells medical devices for hollow organ assessment and evaluation using a range of non invasive products and proprietary software for adults and children. He holds an MBA from Bayes having studied at City University Business School far too long ago to remember exact dates! A BOC scholarship funded his studies.
His business career started with BOC where he worked in sales and marketing roles in the UK, Japan and Singapore where he developed the BOC health care businesses. Whilst in Singapore he joined Glaxo Group as a Director responsible for the medical devices business for the Pacific Basin. Upon his return to the UK he was responsible for production activities before setting up Ardmore Healthcare. He is an active member of the City University mentoring programme having been involved with it for 3 years. As a member of the British Society of Gastroenterology he remains at the forefront of new product development and innovation committees, principally with the Royal London Hospital.
Juhi Gore
Juhi has helped startups, SMEs and listed companies grow through business development, product development and partnerships.
As a Startup Founder she’s raised investment, acquired thousands of users through strategic partnerships and digital campaigns and sold new technologies to enterprises as Proof of Concepts and Commercial products. At Nokia, she worked with new technologies based on Internet of Things, Big Data and Corporate Transformation.
As an Angel Investor, she’s championed female-founder led businesses like BuddyBounce (exited 2016) and SilkFred amongst others.
She currently works with early stage impact focused businesses, social enterprises and the ecosystems helping them to succeed.
Kevin Smith
I have run my own business and finance consultancy firm since 1996 and as well as being a Mentor at Bayes Business School I am also a Mentor for the UKs largest Entrepreneur Accelerator and a Fintech Mentor for Europe’s largest Fintech Accelerator. In both capacities I work with SMEs at any stage from start up to mid-size and act as mentor, trouble shooter, advisor, Advisory Board member and much more.
I have an MSc in Global Management and have worked in some 45 countries on 4 continents. In addition I am a prolific published author, international speaker, & BBC Radio contributor, have written 3 books and many published articles/chapters on topics including developing M/SMEs, Fintech, finance, renewable energy, and PPPs.
Khaled Boudemagh
After an IT engineering degree from CNAM Paris, I graduated from Bayes Business School EMBA in 2012 with electives in Strategy and Entrepreneurship. My BMP was an academic business plan to setup a language institute in Dubai.
It then took me few years to implement my project and 8 years ago, I ventured in Entrepreneurship with my first project that was a language institute in Dubai. Since then, I have learned a lot in this field and also started a consulting firm specialised in Business Setup in UAE.
In parallel to that, I have decided to go back to IT and joined an IT Start-up from Silicon Valley that settled down in Dubai last year and I take care of Strategic Alliances.
Finally, I have also founded Bayes Entrepreneur club 3 years ago in Dubai and organised few events locally. On a personal note, I am passionate about Public Speaking and toastmaster’s member since 2017.
Brian Head
Brian is an entrepreneur turned CFO – passionate about start ups and SMEs every since his MBA as Bayes Business School (grad 2004), where he set up the Bayes Entrepreneurs Network. Having founded businesses ranging from online business networking and soft drinks to medical devices, he now supports entrepreneurs hands on as a CFO and as a mentor. Look forward to working with some of you, and what you will achieve.
Maria Mavroudi
Maria started her career at Grimaldi Shipping in 2007. For almost 8 years, she was an Average Adjuster and marine claims consultant with Richards Hogg Lindley both in London and Greece, also sharing her time with the Standard P&I Club as Claims executive, dealing with P&I claims. In 2015, Maria joined the American P&I Club as Business Development Manager looking to raise the Club’s brand name in the market and develop underwriting opportunities. Since early 2017, she is a Marine Insurance Broker handling all aspects from production to placing and claims handling.
In 2014, Maria set up and successfully runs her own business in Greece, namely Kallichoron Art Boutique Hotel. Maria has managed to promote a lesser-known destination with authentic beauty that is worth visiting and has created a strong brand that offers personalized and innovative services.
Marja Verbon
Marja is the founder & COO of Jump. Previous to founding Jump, Marja worked in Venture Capital, investing in Series A+ marketplaces at Piton Capital, and at McKinsey on Strategy & Private Equity projects. She has a MSc. in Sociology and B.A. in Economics & Management from The University of Oxford, where she did her thesis on the impact of social network structure on job performance.
Jump is the first people analytics platform that gives everyone a chance to succeed. By understanding what makes people unique and linking this to business outcomes, Jump gives more personalised job recommendations to professionals, in turn attracting much better job applications to businesses.
Manuel Duboe
Hi, I am Manuel, a brand strategist, creative director, consultant, and author. I’ve spent the last 25 years in the creative / advertising industry in both entrepreneurial and corporate positions across branding, creative direction, digital advertising and design. And most recently, I have found my true passion - branding for conscious businesses - helping companies that do good, do well.
Natasha Tintor
After a short stint in the Australian Civil Service, I spent 15 years in the UK (graduated from Bayes in 2013) and worked in digital media throughout that time. I held roles in smaller at-tech companies, large media agencies and with media owners such as ESPN. My roles were operational at the start of my career (managing campaigns, introducing new products, designing systems) throughout a period where automation and data became increasingly important. I moved into more commercial roles in recent years (owning revenue targets, managing large teams, launching new business models) where I was the key contact for large external clients. At the moment I work for Amazon AU in their advertising team, partnering with agencies to run campaigns and promote their products on our site. I am the first person in this role in Australia and work closely with teams in other markets globally to set goals and share best practice.
I am operationally driven, able to design processes, craft the story, and get things moving. I'm more about bringing things to life rather than being a blue sky thinker and originating those ideas.
Nic Cooper
Nic is the founder and currently the CEO of Sledge and also the Non-Executive Chairman of Events Tag.
My career began in the eighties in the world of live music. I had returned to UK after spending 1980 in France as a roadie and became a lighting designer for British music acts. I saw there was a crossover opportunity to bring these media innovations into the conservative world of corporate film and live event production and this led directly to the creation of Sledge. I was delighted when I sold Sledge to an Australian media group in 2007: it was the exit strategy I had planned. Then the crash happened.
Capitalising on the opportunity, I took the company back into private ownership on favourable terms in 2010, and once again found myself at the helm. These days, as well as running my own business I am Non-Executive Chairman of Events Tag – a live event experiential technology company.
Ozana Giusca
In 2008 my life seemed perfect. I was a rising star, doing everything most people would love to do. After attaining my MBA from Bayes Business School, London in 2000, I worked in the City for a few years. In 2003, I set up my own consulting firm.
Over the past three years, I have personally helped more than 100 companies achieve massive growth. I put all the knowledge I gathered – and much more – into what is today known as Business Lens™, a toolkit to identify what business owners don’t do well or enough of in their company.
This was the start of Tooliers, the platform with smart business solutions for small enterprises to increase profitability and become leaders in their niche. We now have clients around the globe and what’s most important is not that we are making money, but that we help those who need us and our tools to smarten their businesses and achieve bigger profits faster.
Parveen Dhanda
Parveen is the Head of Programmes (Future Fifty, Upscale, Rising Stars, Founders' Network, Cyber, Fintech, AI and alumni) at Tech Nation.
She is also the co-founder of Stubble and Strife. Previously, Parveen was the Incubation and New Ventures Manager at London City Incubator.
She was also the Chairwoman of Bayes Entrepreneurs Network. Parveen has an Executive MBA in Entrepreneurship, Strategy by Bayes, Business School.
Phillipa Seal
I’m a Business Mentor because I like people and people create, develop and run businesses. I am very skilled at getting to the root cause of business issues and problems – creating successful solutions for you and your colleagues to implement.
My skills as a Business Mentor and competent coach are underpinned by my extensive, direct and practical business experience.
Before starting my mentoring consultancy I spent more than 15 years working in owner managed small businesses. I have set up and run a marketing communications agency taking it from start up to a profitable, sustainable business in 5 years. I’ve had considerable hands-on senior management and advisory experience in established companies as well as an eclectic blend of start-ups.
My experience also rests on my specialist business education. I hold an MA in Marketing at Distinction level and also received a distinction for my executive MBA, Masters in Business Administration, (5th in the UK – Financial Times 2015) from the Business School (formerly Cass) in London, ranked 3rd in London, 6th in the UK, 21st in Europe (Financial Times 2015).
Roy Golden
I have been working for over 12 years in the corporate world. I was the Commercial Technology Sales Lead (Northern Europe) - Sales Business Development Manager at Cisco Systems. In the last 2.5 years I have launched a couple of start-ups which I am currently still working on, such as travelin (https://travelin.ai) and Disrupt Industries (of which I am the CEO). I am a member of the Bayes Alumni Board and currently I live in Oslo.
Socrates Coudounaris
An experienced risk manager and Non-Executive Director with a career spanning more than two decades. I work effectively with board and senior management teams using appropriate skills to communicate effectively, influence, challenge and build rapport.
I have developed a broad range of skills and an international commercial acumen. In my current role as Executive Director, I lead RGA’s design, delivery and assurance of its Enterprise Risk Management Framework across a diverse geographical region.
My passion for education, coaching and executive training resonates through teaching Risk Management at the Business School. As a Non-Executive Director and ex-Chair at the IRM I have had the opportunity to lead Strategy and Innovation initiatives.
Uyen Ngo
Uyen Ngo is Co-founder and CEO of London tech startup eSwapp, using Machine Learning to instantly identify matches for colleagues to swap skills with each other, such as swapping communication skill for IT know-how. Her background is in marketing and management, having worked for multinational companies such as GlaxoSmithKline and Danone as well as her own entrepreneurial ventures.
Uyen's startup was selected as one of 14 companies going on a British government mission to the Netherlands on Artificial Intelligence in 2019. eSwapp also participated in City Business School's Strategy Insight Lab and was one of three startups receiving Investors' Choice Awards, among other achievements.
Vincenzo Roberti
Vincenzo is a serial entrepreneur with commercial acumen rising from his visionary instinct and technical insight. He has created and built technology companies, brands and negotiated multi-million GBP contracts. After initially working internationally with Sony and Panasonic he is personally launching a series of software companies, focused within Broadcasting, Media, and Security Industries.
His UK start-up ventures, 1999 Ark-e-media Technologies that grew to become PLC’s, all establishing a global presence with multi-million GBP of revenue and in 2005 Sicura Systems to develop IP products for security industry became a reality in Europe and the Middle East. Following acquisition in 2004 and 2014, Vincenzo has since dedicated most of his time to investment, coaching, advising and mentoring start-up ventures and SME’s within the UK technology industries.
Vincenzo also joined Richard Branson (Virgin Start-up) helping to develop the next generation of young entrepreneurs and he is often a guest speaker and has been on business panels at various events.
Simon King-Cline
Simon is an entrepreneur. The first business he set up in 1997 was Aspect ltd. This is a top 10 UK creative communications agency with a mission to “inspire business performance”. Specialising in events, training and communications consultancy, Aspect works for a multitude of major corporations across the globe. Simon also owns a property investment business with interests around London.
Simon is a creative communications expert with nearly thirty years of dedicated industry expertise behind him. His particular strengths lie in bringing communications creativity to all the projects he works on at a strategic level and he is also seen as an industry-leading presentation and performance coach.
Right now he has a keen interest to inspire young entrepreneurs and has delivered talks at Bayes Business School, Kent University and West London University. He has broad interests, and is currently undertaking a music performance degree at the London College of Music. He plays Oboe and saxophones and is also a keen runner, swimmer and rollerblader. He is very proud to be a father and is married with three children.
Wendi Lai
Wendi Lai is the CEO and Co-Founder of Lonbrella, London's first umbrella sharing network. Lonbrella has won 6 startup competitions in the UK and China and are in the midst of launching their service in central London.
Aside from her startup, she possesses vast experience in business development and brand marketing and has consulted startups in Singapore and London, including Haberman Products, ChewyMoon, Raven Science, Eco-U and IncidentEye - helping businesses of all sizes with their market expansion strategies. She currently also works full-time in an advertising technology agency in London where she manages the end-to-end delivery of video content testing products.
Ypatios Moysiadis
Ypatios, has been described by many as a persistent serial entrepreneur. He has 16 years of international experience in management consulting, investment, innovation, Renewables & Cleantech. He successfully helped many start-ups and SMEs raise capital, optimise their operations, design new products & services and access new markets. He worked with large European and national organisations and participated in multiple cross-country and European collaboration projects.
Ypatios has developed and launched more than 4 product families both physical and digital, he designed more than 15 brands and fronted the launch of two business related publications.
In a true entrepreneurial spirit Ypatios has invested in more than 10 early stage start-ups, either as a founder or a business angel. He currently works with a large investment firm in the City and participates as a non-executive director, an associate or a partner in a number of SMEs. He holds a bachelor degree in Business Information Systems and has a Master in Design with specialisation in Product Prototyping. A blogger and wine enthusiast, he currently lives and works in London, UK.”
Zara Martirosyan
Despite a degree in economics, I started my career in the film business as a creative producer and marketer. Since 2014, I have been blessed with an entrepreneurial journey, combining my passion for tech and wellness. Together with a fantastic team, we created inKin Social Fitness, a global digital health platform that helps people around the world to preventively take care of their most crucial asset - their health and wellbeing.
inKin Corporate Wellness Solution helps companies and organisations to launch efficient and engaging corporate wellness programs online.
inKin corporate wellness platform motivates your staff to lead a healthier and more active lifestyle and helps them preventively take care of their health. It's a link between the wellbeing of employees and organisational health.
I hold BSc in Economics, Lomonosov Moscow State University and MSc in Management, Bayes Business School, London, UK.
Experiential learning
In the MSc in Entrepreneurship we place a lot of emphasis on learning through experience and in our classes you will be encouraged to use reflection on doing as a form of learning. This experiential learning is supported throughout the master programme by a reach and diverse ecosystem which include:
Bayes Innovate
At Bayes Innovate, our MSc in Entrepreneurship students had the chance to hear from, learn from and interact with entrepreneurs and innovators at every stage of their journeys – from fledgling start-ups to fully fledged global giants.
The conference showcased the work of staff, students and alumni from the MSc in Entrepreneurship, as well as friends and colleagues from a broad range of innovative organisations.
Museum of Entrepreneurship
The Museum of Entrepreneurship collects and makes available the stories of the entrepreneurs of our times. Remarkable stories of how they started, what inspired and motivated them, how they grew and eventually exited; stories of success and failure.
City Launch Lab
The City Launch Lab is a work space available for City’s student and graduate entrepreneurs.
Launch Lab at City offers:
- FREE access to desk space, along with meeting rooms and Wi-Fi
- Access to a 3 month accelerator programme to kick-start your business
- Startup coaching from our experts, mentoring and access to training sessions

Application
How to apply
Apply for MSc Entrepreneurship
Documents required for decision-making
- Transcript/interim transcript
- Grading system used by your university
- Current module list if still studying
- CV
- Personal statement - this should be around 500 words in length and answer the following:
- Why have you selected this course? What are your motivating factors?
- What are your areas of interest within the course?
- What contributions do you feel you can make to the course?
- How do you see the course affecting your career plans?
You are required to complete a questionnaire about your skills and experience. This will be emailed to you during the application process.
Documents which may follow at a later date
- English language test result if applicable
- Two references, one of which MUST be an academic reference
- For a successful application to receive an unconditional status, all award documents must be verified, and should be provided to the relevant Admissions Officer via one of the methods stated in your offer.
We cannot comment on individual eligibility before you apply and we can only process your application once it is fully complete, with all requested information received.
Individual Appointments
If you would like to arrange an individual appointment to discuss the application process and be given a tour of the facilities, please complete this form.
Please note - these are subject to availability.
Terms and conditions
Students applying to study at Bayes Business School are subject to City, University of London's terms and conditions.
Entry requirements
- A UK upper second class degree or above, or the equivalent from an overseas institution.
- Previous study of business, management or finance is not required
- Work experience is not a requirement of this course
Interview
Applicants selected by the Admissions Panel may be invited to an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application.
We strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines and any important information sent from the Admissions Team.
English language requirements
If you have been studying in the UK for the last three years it is unlikely that you will have to take an English language test.
If you have studied in the UK at degree level for less than three years (e.g. 3+1, 2+1, 2+2, etc.) you will be required to provide the results of an approved English language test and possibly resit the test to meet our academic entry requirements.
Full list of approved English language tests/qualifications and minimum requirements.
Fees
Fees in each subsequent year of study (where applicable) will be subject to an annual increase of 2%. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study for continuing students (where applicable).
Deposit: £2,000 (usually paid within 1 month of receiving offer and non-refundable unless conditions of offer are not met)
First installment: Half fees less deposit (payable during on-line registration which should be completed at least 5 days before the start of the induction period)
Second installment: Half fees (paid in January following start of course)
Career pathways
Career destinations for MSc Entrepreneurship
Like many of our entrepreneurship graduates your aim may be to launch your own business or become CEO of the venture you create during your studies. Our graduates are also in demand by start-ups, consultancies and major corporations, including banks and manufacturers, who value entrepreneurial spirit and know-how. Recent graduates are now working in digital and social media strategy, retail sales analysis and corporate finance.
The Bayes careers team are on hand throughout your course to help you understand your strengths and career goals, and make the most of our business connections.
Our dedicated Careers Team will help you identify your ideal career path and work with you to maximise the potential of accomplishing your professional goals.
Class profile
Recent Graduates have secured positions such as:
- Associate Consultant Intern - Strategy Consulting - Retail - Bain & Company
- Supply Chain Analytics/Product - Supply Chain - Getir
- Marketplace Manager - Lifestyle and Homes - Hearst
- Business Development BeNeLux - Business Development - Checkout.com
- Market Research Executive - Market Research - Fundpath
Previous graduates have gone on to work in retail/wholesale, consulting, information technology and manufacturing across the UK, the EU, Asia, the Middle East and Africa.
(Data provided from alumni who completed the annual destination data survey for 2020/21 and 2019/20).