Lecturer in Entrepreneurship
- +44 (0)20 7040 3571
- +44 (0)20 7040 1411
106 Bunhill Row
Nettra Danette Pan is a Lecturer (Assistant Professor) in Entrepreneurship at Bayes Business School (formerly Cass). Before joining the Faculty of Management in September 2020, Dr. Pan worked as a Post-doctoral Research Fellow at Northeastern University and the Swiss Federal Institute of Technology in Lausanne (EPFL). Dr. Pan received her doctorate in Management of Technology from EPFL (Switzerland) in 2018.
Dr. Pan's expertise is in individual and organizational identity. How are identities discovered, created and maintained? What are the implications of multidimensional identities for new venture strategy and performance? Dr. Pan's research interests include how firms resolve tensions between commercial and seemingly non-commercial imperatives, tensions she has examined in a number of empirical settings, including technology startups, decentralized autonomous organisations (DAOs) and venture capital-like firms with a social impact mandate. Notably, Dr. Pan's work has illustrated how aligned capital partners (e.g., social venture capital) evaluate and co-create new venture investment opportunities, consequently moulding hybrid venture identities and influencing the decision-making processes.
Dr. Pan has presented her work at leading research conferences in entrepreneurship, social impact and innovation, as well as at industry conferences. She is an active member of startup communities, a frequent speaker at startup conferences and a member of selection juries of top startup acceleration programs.
Dr. Pan favors an interactive and experiential approach to teaching and consistently pairs evidence-based startup insights with practical, hands-on exercises and voices from the field. At Bayes, she has developed two new courses. She redesigned Introduction to Entrepreneurship for the BSc Management programme, she developed a course on purpose-driven leadership and venturing (called Purpose-driven Innovation & Entrepreneurship) for the MSc Entrepreneurship programme.
Dr. Pan also trains founders, scientists, non-profit leaders and executives interested in introducing innovative, revenue-generating products or services. In these sessions, she helps project leaders develop and articulate their vision and metrics for success; a fundamental north star for understanding whom project leaders should serve over time, and how project leaders should engage with new technological tools and new markets. Dr. Pan also enjoys working with startup investors on how to measure and understand their biases and tweak biased decision-making processes to achieve desired investment outcomes.
Dr. Pan is currently developing several week-long executive education courses, including, Leading & Organizing in Disruptive Times, Introduction to Crypto & Blockchain Applications, Social Tokens & NFTs in the Creative Industry and Smart Contracts & Programmatic Governance.
You can follow Dr. Pan on Twitter @nettra. For more information, you can also check her personal website: http://nettrapan.net.
- Lecturer, Bayes Business School (formerly Cass), Sep 2020 – present
Central Khmer (can read, write, speak and understand spoken), English (can read, write, speak, understand spoken and peer review) and French (can read, write, speak, understand spoken and peer review).
- Venture Capital
- Innovation & Creativity
- Organisational Psychology
- Africa - Eastern
- Africa - Western
- Americas - North
- Asia - Southeast
- Europe - Western
- Pan, N.D., Gruber, M. and Binder, J. (2019). Painting with All the Colors: The Value of Social Identity Theory for Understanding Social Entrepreneurship. Academy of Management Review, 44(1), pp. 213–215. doi:10.5465/amr.2017.0504.