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Pexels
Research
The Hollywood remake - when does it make sense to do it again - An empirical investigation
18 August 2014
Management
Marketing
Morrowind/Shutterstock.com
Research
How childhood advertising exposure can influence long-term attitudes
20 January 2014
Management
Marketing
Dabarti CGI/Shutterstock.com
Research
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
13 November 2013
Management
Marketing
LiliGraphie/Shutterstock.com
Research
How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis
18 September 2013
Management
Marketing
Rawpixel.com/Shutterstock.com
Research
How to attract Generation Z - social media and the students of the future
2 July 2013
Management
Marketing
Teguh Mujiono/Shutterstock.com
Research
Anthropomorphic animal mascots in advertising - how do consumers respond
21 May 2013
Management
Marketing
rvlsoft/Shutterstock.com
Research
Is there a Twitter effect on product adoption?
4 May 2012
Management
Marketing
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