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Ashalatha / Shutterstock.com
Research
How emotions affect public acceptance of products and markets - evidence from the US fertility industry
20 September 2021
Management
Marketing
Life and Times
Research
How brand leaders and consumers co-create charismatic authority in the marketplace
30 June 2021
Management
Leadership, Entrepreneurship and Innovation
Corona Borealis Studio
Research
Traditional health messaging is ineffectual in the age of COVID - a look at new strategies to tackle vaccine hesitancy and mask rejection
22 June 2021
Management
Marketing
Prostock-studio/ Shutterstock.com
Research
Examining the role that attention plays in the purchasing behaviour of consumers
22 December 2020
Management
Marketing
Lightspring /Shutterstock.com
Research
The effect of globalisation on consumers
26 February 2020
Management
Marketing
erveridis Vasilis/Shutterstock.com
Research
Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand
24 January 2020
Management
Marketing
Rawpixel.com/Shutterstock.com
Research
First impressions - how the position of members influences the way groups are viewed.
16 October 2019
Management
Marketing
Oakozhan/Shutterstock.com
Research
Electronic Word of Mouth - Defining the different ways consumers process online reviews
11 December 2018
Management
Marketing
Pexels
Research
The Hollywood remake - when does it make sense to do it again - An empirical investigation
18 August 2014
Management
Marketing

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