Year one

This module provides an overview of marketing for enterprise. Its aim is to demonstrate the usefulness of market analysis and skillful marketing in the context of the whole business operation.

With a focus on strategic, tactical and contemporary marketing critical to any organisation’s success and survival, this module will help you understand and practice the analytical skills, managerial insights, marketing tasks, and teamwork necessary for marketing to create advantage for your organisation.

The module covers:

• What is marketing and what is the value of marketing for an organisation?
• Understanding the customer: market research and customer behaviour
• Managing the offering: product positioning and branding
• Managing the offering: services and pricing
• Managing the offering: place and retail
• Communicating value: digital marketing

Module Leader

The Marketing module is led by Dr Laetitia Mimoun.

Through this module, you’ll develop an understanding of operations as they pertain within a function, across functions within the same organisation, and across organisations, with a view to doing things better.

The module covers:

• The operations of projects vs mass production to better match the volume and variety of activities in any operation
• Improving value to an organisation
• Environmental sustainability
• Risk management
• Viability
• Ethical considerations in operations
• Business models

Module Leader

The Operations and Supply Chain Management module is led by Professor ManMohan Sodhi.

This module will provide you with specialist knowledge and practical tools for the management of technology and innovation.

Although technology adoption and development has long been associated with the operations of organisations, it is increasingly conceptualised as a multidisciplinary activity involving strategy, research and development (R&D), marketing, organisational behaviour and project management.

The concept of innovation frequently transcends the organisation. As such, you’ll study innovation in the context of wider stakeholders, including customers, other agents in the supply chain, clusters of companies and ecosystems.

The module covers:

• The concepts of technology and innovation
• Models and classifications
• Success factors and problems
• The resource allocation problem
• Interdepartmental tensions
• Innovation strategy – how to foster innovation in an organisation

Module Leader

The Technology and Innovation module is led by Dr Sara Jones.

The module will give you a comprehensive understanding of how people behave in organisations. It will also provide you with some tools for intervening to change behaviours.

Finally, it will encourage you to reflect on your own behaviour within organisations, consider whether that might be changed, and provide you with tools for changing it where necessary.

The module covers:

• Understanding organisational behaviour from multiple perspectives. You’ll be introduced to a range of different frames which you can use to understand and analyse organisational behaviour.
• Motivation. You’ll look at the role of individual drivers at work. In particular, you’ll explore what motivates people at work.
• Groups and teams. In this section, you’ll explore how people interact in teams at work. You’ll be introduced to a range of ideas about team dynamics in the workplace, as well as the principles of decision-making in teams.
• Culture. In this section, you’ll look at the role of culture at work. You’ll consider issues like symbolism, rituals, cultural roles and how people are inducted into new cultures. You’ll also consider issues such as whether you can manage and change a culture.
• Politics. You’ll look at the dynamics of organisational politics and explore how people gain power, how they use it, and how they might lose it.
• Structure. In this section, you’ll look at the different kinds of organisational structures, and consider the impact they have on individual and collective behaviour at work.

Module Leader

The Leading People in Organisations module is led by Professor André Spicer

The aim of this module is to introduce you to the field of corporate finance.

Corporate finance deals with all the activities involved in managing cash flows of a firm. Firms grow by making investments. Investments require capital. Investors have to be repaid with the cash flows generated.

You’ll explore all the main corporate finance functions and the overarching principles that govern them, such as the time value of money and the risk-return trade off, market efficiency, and the goal of value maximisation.

The module covers:

• Corporate Finance and the Corporate Objective Function
• Valuing Securities and Firms
• Evaluating Investment Projects: Alternative Decision Rules
• Dealing with Uncertainty in Capital Budgeting
• CAPM and the Cost of Capital
• Capital Structure: An Introduction

Module Leader

The Finance module is led by Professor Andrew Clare.

The aim of this module is to develop your ability to design and execute better strategy. It focuses on strategic decision-making and the long-term successful direction of an organisation.

You’ll explore central themes in corporate strategy and the key questions faced by multi-business firms, including:

• Under what conditions should firms engage in horizontal diversification?
• What are the pros and cons of vertical integration versus outsourcing?
• How can companies compete successfully in the international arena?
• How can corporate strategy be successfully implemented?

In addition to the fundamental theories of corporate strategy, you’ll also explore the application of these theories in real-life situations.

The module covers:

• What is our “strategy”?
• How can the characteristics of an industry be assessed and how do they contribute to determine companies’ profitability?
• What is competitive advantage and how can it be achieved?
• How can competitive advantage be sustained over time?
• The scope of the firm
• Horizontal diversification
• Vertical integration
• Geographic expansion
• Implementing corporate strategy

Module Leader

The Strategy module is led by Dr Aulia Syakhroza.