Portrait of Shiyun Zhong

Shiyun Zhong

Research Student

Bayes Business School, Faculty of Management

Contact

Visit Shiyun Zhong

Bunhill Row

Postal address

Bayes Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom

About

Overview

Shiyun (Eva) Zhong is a PhD candidate in Management at Bayes Business School (formerly Cass), City, University of London. She holds a B.B.A. and an M.Phil in business management, with operating experience in insurance, hospitality, and recreation sectors. Prior to joining the Bayes, Eva has been a professional analyzer and project associate with a demonstrated history of working in the higher education industry in Hong Kong.

Her earlier research interest focuses on two related areas: research methods application in intra-organization management, and quality management in business planning and operation. She is currently engaging in studies of human resource management in entrepreneurship for her candidateship.

Qualifications

  • Postgraduate Scholarships, Government of Hong Kong, Hong Kong
  • M.Phil, The Hong Kong Polytechnic University, Hong Kong
  • B.B.A., Sun Yat-sen University, China
  • Graduate Certificate (English Translation and Interpretation), Sun Yat-sen University, China
  • Certificate in Hotel Industry Analytics (CHIA), American Hotel & Lodging Association, United States
  • Certificate in Business Analytics: Decision Making Using Data, University of Cambridge, Judge Business School (Executive Education)

Employment

  • Visiting Lecturer, City, University London, Sep 2020 – present
  • Project Associate, Hong Kong Polytechnic University, Jan 2017 – Jan 2019
  • Research Assistant, Hong Kong Polytechnic University, Jan 2014 – Jan 2016

Languages

Chinese (Cantonese), Chinese (Mandarin) and English.

Publications

Conference papers and proceedings (4)

  1. Liu, Z.P., Zhong, S.Y., Xiao, H.G. and Xia, S.Y. (2017). Enhancing Academic-practitioner Knowledge Networks: Institutional Mechanisms Initiated by Two Social Entrepreneurs. The 15th APacCHRIE & Youth Conference 31 Dec 2017 – 2 Jun 2017, Indonesia.
  2. Zhong, S. and Liu, Z.P. (2016). Challenges and Difficulties in Doctoral Studies of Hospitality and Tourism Management: Interplay at Institutional, Supervisor and Student Levels. The 2nd Global Tourism & Hospitality Conference and the 15th Asia Pacific Forum for Graduate Students Research in Tourism 16-18 May, Hong Kong.
  3. Zhong, S. and John, A. (2012). Urban Historic District Transformation - Experience of Guangzhou Liwan District and Foshan Zumiao Donghuali Zone, Guangdong, China. The 2nd World Research Summit for Hospitality and Tourism 13-16 December, Orlando, U.S.A..
  4. Zhong, S. and John, A. (2012). Transformation of Urban Historic District: Case Study of Foshan Lingnan Tiandi, Guangdong, China. The 12th World Leisure Congress 30 Sep 2012 – 3 Oct 2012, Rimini, Italy.

Journal article

  1. Sun, S., Liu, Z.G., Law, R. and Zhong, S.E. (2017). Exploring human resource challenges in China’s tourism industry. Tourism Recreation Research, 42(1), pp. 72–83. doi:10.1080/02508281.2016.1253199.

    [publisher’s website]

Thesis/dissertation

  1. Zhong, S. Transformation of urban historic districts into tourism and recreational attraction areas : a tale of two case studies in China. (Master's Thesis)