Greta Vignali

About

Overview

Greta Vignali is a Doctoral Student in Management (Marketing) at Bayes Business School (formerly Cass), City, University of London. Her research centers around consumer culture theory, with a particular focus on ownership and precarity.

Greta holds a BsC in Economics and Management for Arts, Culture, and Communication, and a MsC in Marketing Management, both from Bocconi University, in Milan (Italy). Prior to joining Bayes, she worked as a Research and Teaching Assistant at Università della Svizzera Italiana (USI), in Lugano, Switzerland.

Qualifications

• MsC in Marketing Management, Bocconi University, Italy, 2017 – 2020
• BsC in Economics and Management for Arts, Culture, and Communication, Bocconi University, Italy, 2014 – 2017

Employment

• Doctoral Student in Management (Marketing), City, University of London, Sep 2023 – present
• Digital Marketing Specialist, Mia-Platform, Jul 2022 – Aug 2023
• Marketing Consultant, Future Place Leadership, Aug 2021 – Jul 2022
• Research and Teaching Assistant, Universita della Svizzera Italiana, Sep 2020 – Aug 2021

Languages

English (can read, write, speak, understand spoken and peer review), French (can read and understand spoken), Italian (can read, write, speak, understand spoken and peer review) and Spanish; Castilian (can read, write, speak and understand spoken).

Expertise

Primary topics

• Consumer Behaviour
• Marketing
• Qualitative Research Methods

Geographic Areas

• Europe

Research

Title of thesis: Navigating Precarity: Examining Shared Ownership among Generation Rent

2023 – 2027

Summary of research

A qualitative exploration of ownership and precarity.

1^st supervisor

• Professor Fleura Bardhi, Professor of Marketing

2^nd supervisor

• Dr Aleksandrina Atanasova, Lecturer in Marketing (Research and Education)

Professional activities