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Bayes Knowledge

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  • Stanisic Vladimir/Shutterstock.com
    Shopping by mobile phone
    Research
    Why we buy - Shopping and the Purchasing Environment

    9 March 2015

    Management
    Marketing
  • Tony Baggett/Shutterstock.com
    French Connection logo on shop sign
    Research
    How consumers react to visual and conceptual complexity in branding over multiple viewings

    16 September 2014

    Management
    Marketing
  • Pexels
    Film Reel
    Research
    The Hollywood remake - when does it make sense to do it again - An empirical investigation

    18 August 2014

    Management
    Marketing
  • Rawpixel.com/Shutterstock.com
    A crowd of digitally savvy people
    Research
    The Share Economy - how companies are misreading the market

    12 May 2014

    Management
    Marketing
  • Morrowind/Shutterstock.com
    Child watching television
    Research
    How childhood advertising exposure can influence long-term attitudes

    20 January 2014

    Management
    Marketing
  • Dabarti CGI/Shutterstock.com
    Bestseller
    Research
    The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

    13 November 2013

    Management
    Marketing
  • LiliGraphie/Shutterstock.com
    Campari drinks
    Research
    How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis

    18 September 2013

    Management
    Marketing
  • A happy couple in a cafe
    Research
    When Having is Not Enough - Implications of Being Satisfied

    14 August 2013

    Management
    Marketing
  • mandritoiu/Shutterstock.com
    Rows of soft drinks
    Research
    Retail Brand Extensions - strategic thinking

    9 August 2013

    Management
    Marketing
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