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Bayes Knowledge

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  • Ashalatha / Shutterstock.com
    Egg fertilisation
    Research
    How emotions affect public acceptance of products and markets - evidence from the US fertility industry

    20 September 2021

    Management
    Marketing
  • Life and Times
    Charismatic CEO rallying the troops
    Research
    How brand leaders and consumers co-create charismatic authority in the marketplace

    30 June 2021

    Management
    Leadership, Entrepreneurship and Innovation
  • Prostock-studio/ Shutterstock.com
    Shopper walking through shopping centre
    Research
    Examining the role that attention plays in the purchasing behaviour of consumers

    22 December 2020

    Management
    Marketing
  • Primakov /Shutterstock.com
    A range of Amazon apps on a mobile phone
    Research
    Succeeding in the Digital Economy - a study of Amazon's Business Model Diversification

    9 May 2020

    Management
    Strategy
  • erveridis Vasilis/Shutterstock.com
    Crowd gathering outside shop hoping to buy limited stock items
    Research
    Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

    24 January 2020

    Management
    Marketing
  • Life and Times/Shutterstock.com
    Entrepreneur pitching to investors
    Research
    Perfect Pitch - how entrepreneurs can influence investors through strategic use of language

    22 September 2019

    Management
    Leadership, Entrepreneurship and Innovation
  • patat/shutterstock.com
    Iconic digital services
    Research
    How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

    9 January 2019

    Management
    Leadership, Entrepreneurship and Innovation
  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    Research
    Storytelling - how consumers are swept up by the narrative of reviews

    28 September 2018

    Management
    Marketing
  • Tony Baggett/Shutterstock.com
    French Connection logo on shop sign
    Research
    How consumers react to visual and conceptual complexity in branding over multiple viewings

    16 September 2014

    Management
    Marketing
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