Dr Haseeb Shabbir
Reader in Voluntary Sector Management
Contact
- +44 (0)20 7040 5060
- haseeb.shabbir@city.ac.uk
- haseeb.shabbir@city.ac.uk
Visit Haseeb Shabbir
Bunhill Row
Postal address
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
About
Overview
Haseeb Shabbir is Reader in Voluntary Sector Marketing and the pathway lead for the MSc in Charity Marketing and Fundraising, at Bayes Business School. Haseeb’s research spans not for profit marketing, inclusive communications and advertising ethics. Haseeb started his academic career at the University of Leeds, where he received his PhD in Charity Marketing from.
His research has been published in the Journal of Service Research, Public Management Review, Journal of Business Ethics, Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, and the European Journal of Marketing. Haseeb serves on the editorial boards of the Journal of Philanthropy & Marketing and the Journal of Non-Profit and Public Sector Marketing.
As a Senior Academy member at the Chartered Institute of Fundraising, Haseeb has helped to develop training programs for regional, national and international charities on fundraising. Haseeb has extensive managerial and leadership experience in academia. At Hull University Business School, he served as departmental lead for marketing and business, was the school wide TEF lead and Chair of the Ethics, Inclusion and Sustainability committee. Also in Hull, Haseeb was campus runner up for best PG supervisor.
At Huddersfield Business School, he served as the Course Lead for the UG Marketing suite of programs. Haseeb was the co-chair of the 50th bicentennial Academy of Marketing conference and has also served as Director and Chair of the World Marketing Summit. Haseeb has extensive executive training experience, delivering programs for corporate and not profit brands.
Haseeb joined the Charity Effectiveness Centre, at Bayes Business School, in September of 2023, and is looking forward to making new partnerships.
Qualifications
- PhD, University of Leeds, United Kingdom, 2001 – 2005
- MSc, University of Huddersfield, United Kingdom, 2000 – 2001
Expertise
Primary topics
- Services Marketing
- Voluntary Sector Management
Industries
- advertising
- non-profit & voluntary sector
Publications
Chapter
- (2007). The dynamics and implications of relationship quality in the charity–donor dyad. In The Routledge Companion to Nonprofit Marketing (pp. 70–86). Routledge.
Journal articles (24)
- Shabbir, H., Baines, P., Dean, D. and Braddock, K. (2024). Countering reactionary co-radicalization (RC-R): using multi-representational ads. Critical Studies on Terrorism, 17(1), pp. 90–114. doi:10.1080/17539153.2023.2295062.
- Shabbir, H., Hyman, M.R. and Kostyk, A. (2023). Guest editorial: challenging the coloniality of raced markets. Journal of Consumer Marketing, 40(5), pp. 549–557. doi:10.1108/jcm-05-2023-6027.
- Akhtar, P., Osburg, V.-.S., Kabra, G., Ullah, S., Shabbir, H. and Kumari, S. (2022). Coordination and collaboration for humanitarian operational excellence: big data and modern information processing systems. Production Planning & Control, 33(6-7), pp. 705–721. doi:10.1080/09537287.2020.1834126.
- Luyen, T., Shabbir, H. and Dean, D. (2022). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, 25(2), pp. 281–300. doi:10.1177/10946705211025606.
- Tseng, H.-.T., Ibrahim, F., Hajli, N., Nisar, T.M. and Shabbir, H. (2022). Effect of privacy concerns and engagement on social support behaviour in online health community platforms. Technological Forecasting and Social Change, 178, pp. 121592–121592. doi:10.1016/j.techfore.2022.121592.
- Hyman, M.R., Kostyk, A. and Shabbir, H.A. (2021). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, 41(3), pp. 441–448. doi:10.1177/0276146720979134.
- Shabbir, H.A., Hyman, M.R. and Kostyk, A. (2021). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, 41(2), pp. 181–193. doi:10.1177/02761467211001544.
- Dean, D., Trees, R. and Shabbir, H. (2020). Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self. Journal of Marketing Management, 36(17-18), pp. 1615–1634. doi:10.1080/0267257x.2020.1775108.
- Shabbir, H., Hyman, M.R., Dean, D. and Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), pp. 227–241. doi:10.1007/s10551-019-04281-x.
- Shabbir, H.A., Maalouf, H., Griessmair, M., Colmekcioglu, N. and Akhtar, P. (2019). Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics, 159(3), pp. 727–744. doi:10.1007/s10551-018-3784-7.
- Ghouri, A.M., Akhtar, P., Shahbaz, M. and Shabbir, H. (2019). Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change. Technological Forecasting and Social Change, 146, pp. 320–330. doi:10.1016/j.techfore.2019.05.025.
- Agag, G.M., Khashan, M.A., Colmekcioglu, N., Almamy, A., Alharbi, N.S., Eid, R. … Abdelmoety, Z.H.S. (2019). Converting hotels website visitors into buyers. Information Technology & People, 33(1), pp. 129–159. doi:10.1108/itp-12-2017-0446.
- Dean, D., Shabbir, H. and Dahl, S. (2018). Freedom through marketing: looking back, going forward. Journal of Marketing Management, 34(17-18), pp. 1441–1444. doi:10.1080/0267257x.2018.1554884.
- Mostafa, R.B., Lages, C.R., Shabbir, H.A. and Thwaites, D. (2015). Corporate Image. Journal of Service Research, 18(4), pp. 468–483. doi:10.1177/1094670515584146.
- Shabbir, H.A., Hyman, M.R., Reast, J. and Palihawadana, D. (2014). Deconstructing Subtle Racist Imagery in Television Ads. Journal of Business Ethics, 123(3), pp. 421–436. doi:10.1007/s10551-013-1798-8.
- Hyman, M., Shabbir, H., Chari, S. and Oikonomou, A. (2014). Anti-child-abuse ads: believability and willingness-to-act. Journal of Social Marketing, 4(1), pp. 58–76. doi:10.1108/jsocm-01-2013-0007.
- Shabbir, H. (2011). Dimensional qualitative research as a paradygmatic shift in qualitative inquiry: An introduction to the special issue. Psychology & Marketing, 28(10), pp. 977–979. doi:10.1002/mar.20423.
- Skarmeas, D. and Shabbir, H.A. (2011). Relationship quality and giving behaviour in the UK fundraising sector. European Journal of Marketing, 45(5), pp. 720–738. doi:10.1108/03090561111120000.
- Sargeant, A., Shang, J. and Shabbir, H. (2010). The Social Marketing of Giving. Public Management Review, 12(5), pp. 635–662. doi:10.1080/14719031003633953.
- Jurgens, M., Berthon, P., Papania, L. and Shabbir, H.A. (2010). Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach. Industrial Marketing Management, 39(5), pp. 769–775. doi:10.1016/j.indmarman.2010.02.016.
- Shabbir, H.A., Reast, J. and Palihawadana, D. (2009). 25 years of Psychology & Marketing: a multidimensional review. Psychology & Marketing, 26(12), pp. 1031–1065. doi:10.1002/mar.20311.
- Reast, J., Palihawadana, D. and Shabbir, H. (2008). The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views. Journal of Advertising Research, 48(3), pp. 450–464. doi:10.2501/s0021849908080458.
- Shabbir, H. and Thwaites, D. (2007). The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter. Journal of Advertising, 36(2), pp. 75–85. doi:10.2753/joa0091-3367360205.
- Shabbir, H., Palihawadana, D. and Thwaites, D. (2007). Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach. Psychology & Marketing, 24(3), pp. 271–293. doi:10.1002/mar.20161.