Bayes Knowledge

Cass Knowledge offers free access to our world-renowned research output to provide an essential resource for business and the professions.

Featured Cass Knowledge

• LightField Studios

  

  Actuarial Science and InsuranceInsurance and Pensions

  29^th June 2021

  Can participating in sport help you live longer?

  It's generally assumed that playing sport is good for your health…

• Talaj

  

  ManagementMarketing

  23^rd June 2021

  Can "gamification" encourage people to save for the future?

  A new research report for the Think Forward Initiative explores…

• Corona Borealis Studio

  

  ManagementMarketing

  22^nd June 2021

  Traditional health messaging is ineffectual in the age of COVID - a look at new strategies to tackle vaccine hesitancy and mask rejection

  Health campaigns have become highly important and yet controversial…

All Cass Knowledge

• Monkey Business Images / Shutterstock.com

  

  ManagementHealth and Care

  14^th November 2021

  The use of visual images to convey complex messages in health settings

  Findings from a project that sought to evaluate the use of visual…

• Ashalatha / Shutterstock.com

  

  ManagementMarketing

  20^th September 2021

  How emotions affect public acceptance of products and markets - evidence from the US fertility industry

  AI, vaccines, or genetically modified food: why do some markets…

• Life and Times

  

  ManagementLeadership, Entrepreneurship and Innovation

  30^th June 2021

  How brand leaders and consumers co-create charismatic authority in the marketplace

  Charismatic brand leaders inspire awe and devotion amongst consumers.…