A world driven by aesthetics: MSc Management experience Italian design in Milan

Cass MSc Management students have visited Milan for their annual seminar.

Cass MSc Management students have visited Milan for their annual seminar.

The trip included a visit to The Creative Academy, the Richemont Group's international postgraduate design school specialising  in jewellery, watchmaking and accessories. The Richemont Group includes many of the most prestigious names in luxury such as: Cartier, Montblanc and Chloé.

The 17 students had a chance to network with staff and students and attend a lecture delivered by Alberto Cavalli, Director of the Cologni Foundation for the Métiers d'Art, non-profit organisation that aims are to accomplish a new renaissance of the trade.

Students also visited local museums including the Kartell Museum – producers of objects of plastic design, La Triennale di Milano and the Campari Gallery museum of Campari brand.

Strategy Lecturer Dr Paolo Aversa said: “In this series of visits we explored the origin of design and luxury, and aspects such as heritage, beauty, design, style, and handcrafting. This international module is particularly beneficial for students who are interested in working in companies what are deeply engaged with the design, fashion, and luxury industry, as it provides a unique journey inside some major players in this market. Milan is a mandatory destination for anyone who has passion for these field  and aims at inspiring our students to become refined connoisseurs of such products.”

Dr Joanna Zaleska, course director, said: “Getting the students out and from behind their desk and providing a wide range of experiences is another way to educate them and broaden their horizons. Why should a management student have to give up art or music? We believe that the impact of visual art on the students’ wellbeing, after tense weeks of study and exams was very beneficial.”

Msc Management students also have opportunities to choose from the portfolio of international electives including: Global Real Estate Markets in Dubai; Project Finance & Infrastructure Investment – in Madrid; The Monetary Policy in Singapore; Procurement in Mannheim and Start-ups in Argentina.