Business with Marketing

BSc (Hons)

Ranked 2nd in the UK for Marketing*, the Business and Marketing degree pathway gives you an in-depth understanding of business from the viewpoint of the marketing function.

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Entry year

Start date

September 2023

Duration

3 years

Duration with placement

4 years

Application deadline

25th Jan 2023

Campus

Northampton Square

UCAS Code

N1N5 / N151 with professional placement

Overview

Who is it for?

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe (Financial Times European Business School ranking 2021).

Objectives

On this business and marketing degree course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

You also have a number of electives to choose from like our Mentoring & Coaching for Leadership module.

Pathway leader

Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

Dr Thomas Robinson, pathway leader for Business with Marketing

"My primary function is to establish a community for UG marketing scholars at Bayes. Trying to understand where we come from and where we are going, establishing roles and expectations for students, and laying out a winning strategy for students in moving towards the final year project, masters and jobs.

All in all, I am here to help you move forward, to listen, to provide help and support."

*Complete University Guide 2022

Course Director

Dr Li Cunningham

Senior Lecturer

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Structure

What will I learn?

On the Business with Marketing degree you will:

Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management
Learn the principles of marketing and understand different approaches to marketing
Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
Learn about different areas of marketing and how they all relate to one another
Consider the impact on marketing on future developments in business
Recognise the ethical issue surrounding business and be able to practise responsible management.

In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.

Core modules:

Introduction to management
This provides an introduction to management and organisational behaviour concepts. You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.
Business economics
This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.
Critical Analysis for Business
This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.
Quantitative methods and analytics
This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses. This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.
Operations and supply chain management
This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.
Financial and management accounting 1
This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.
Fundamentals of marketing
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
Management lab and business skills
This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.

In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.

Core modules:

Technology and innovation management
This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.
Introduction to entrepreneurship
This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.
Introduction to finance
This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make. You will also have a sound basis for any further finance modules which you may take within your course.
Human resources management
This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.
Business strategy analysis
This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.

Specialist modules:

Consumer behaviour
This addresses the issue of how psychology affects consumers' choices and why this is important for businesses. You will look at contemporary examples of how consumer behaviour is integrated into the approaches taken by businesses.
Branding and communications
This builds on the fundamentals of marketing that you have already studied and provides a deeper understanding of the importance of brands. You will learn in detail about how brands are developed and how they affect the messages given to consumers.

Elective Modules

Financial and Management Accounting 2
International Business Environment
International Marketing
Asset Management
Economics for Business 2
Financial Markets
Intellectual Property Management
Introduction to Business Law
Management of the Public Sector
Management Science
Managing for Social Purpose
Marketing Strategy
Micro-Placements
Campaigning for Social Change
Self-Development: Critical Analysis 2
Financial and Business Analytics

In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.

Core modules:

Final-year project or corporate responsibility project
You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.
Research methods and data analysis
This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.
Business in society
This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors. You will study the demands, expectations, and potential conflicts that result from these factors.

Specialist modules:

Advanced Market Research Methods
This is based around the use of information in marketing research and the decisions-making processes that follow. You will discuss and analyse examples of data collection and learn about a range of techniques for dealing with marketing data.

Elective Modules

Corporate Finance
International Business Strategy
Advanced Management Practice
Bank Strategy & Management
Behavioural Decision Making
Change Management
Climate Change and its impact on the World Economy
Corporate Governance
Creativity and Innovation
Digital & Social Media Marketing
Emerging Markets
Financial Services Regulation
International HR Management
New Product Development
Social Enterprise
Strategy 2
Strategic Supply Chain Design
Ethical Decision-Making in Business
Mentoring and Coaching for Leadership
Micro-Placements
Science, Technology and Society
Start ups in Latin America: Practice online
Equality, Diversity, and Inclusion

Download the relevant programme specification

Assessment methods

On the Business with Marketing degree pathway for undergraduate students, most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment, based on 2023/24 entry is as follows:

Year 1

49% written, 0% practical, 51% coursework

Year 2

64% written, 2% practical, 34% coursework

Year 3

53% written, 0% practical, 47% coursework.

Overall workload

Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.

Approximate study time based on 2019/20 entry is as follows:

Year 1

20% scheduled learning, 80% independent learning

Year 2

16% scheduled learning, 84% independent learning

Year 3

11% scheduled learning, 89% independent learning.

Term dates

Academic year

For a full breakdown of the current and forthcoming academic year view our term dates page.

Timetables

Course timetables are normally available from July and can be accessed from our timetabling pages. These pages also provide timetables for the current academic year, though this information should be viewed as indicative and details may vary from year to year.

View academic timetables

Please note that all academic timetables are subject to change.

Application

How to apply

All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.

UCAS Institution code: C60 (Bayes Business School and City, University of London)
UCAS Course code: N1N5 / N151 with professional placement

You can find more information at UCAS and in the UCAS Handbook.

Find out more information about applying to Bayes.

Terms and conditions

Students applying to study at Bayes Business School are subject to City, University of London's terms and conditions.

Entry requirements

Below is a list of countries with information on each about which qualifications we accept.

English language requirements

Information for international and EU applicants

For international applicants requiring a Student Route visa we accept any of the below English language proficiency qualifications at the grades listed.

Please note, the Official Certificate must be awarded OR the qualification must be verifiable online. Statement of Results will not be accepted.

The English Language qualification or test needs to have been taken no longer than two years from the date that the CAS is generated.

English Language Tests:

IELTS (Academic, UKVI or IELTS Indicator): 6.5 overall with no less than 6.0 in any sub test.
Language Cert International ESOL: Language Cert B2 Communicator High Pass
TOEFL (Test centre or iBT Special Home Edition): 92 overall (24 Writing, 23 Reading, 22 Speaking, 21 Listening)
Pearson Academic Online / Pearson Test of English (PTE) Academic: 59 overall with minimum of 59 in each sub test
Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180 overall) at CEFR Level C1 with minimum 170 in each sub test
Cambridge English Proficiency (also known as Certificate of Proficiency in English): Pass qualification (all grades accepted)
Oxford Test of English 130 overall with minimum 120 in each sub test

English Language Qualifications:

IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above
International Baccalaureate: Grade 5 at Standard level or Grade 4 at Higher level
Trinity College (Integrated Skills): ISE III – pass in each area
INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Bayes-specific course)
Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above
GCSE English Language Grade C/5 or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.
A Level English Language Grade C or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.
Vitnemal English grade 5
French Baccalaureat: 14/20 in English
Malaysian GCE O Level (SPM-1119 syllabus only): grade A

An exception to the above criteria applies to Student Route visa applicants from the below majority English-speaking countries for whom we can accept a wider range of English qualifications:

Antigua and Barbuda
Australia
The Bahamas
Barbados
Belize
Canada
Dominica
Grenada
Guyana
Ireland
Jamaica
Malta
New Zealand
St Kitts and Nevis
St Lucia
St Vincent and the Grenadines
Trinidad and Tobago
United Kingdom
United States of America

Don’t meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university. These intensive and flexible courses are designed to improve your English ability for entry to degree courses.

Information for home applicants

In addition to the above English language proficiency qualifications accepted for International applicants, as a Home or EU applicant we can also accept any of the below English qualifications:

GCSE: Grade C or 4
O-Level: Grade C
A-Level: Grade C
Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1

Study abroad

Bayes Business School gives you the opportunity to spend a term or a year studying abroad at one of our partner institutions, which are located around the world in Australia, Europe, Asia and the Americas.

*Please note that the partner universities available is dependent on the study abroad programme you apply for and on your degree. The list of partner universities is also subject to change.

Argentina
Universidad Argentina de la Empresa
Located in the heart of Buenos Aires, UADE has exchange agreements with 40 partner universities around the world. You will take modules from the undergraduate Global Management degree.
Australia
Queensland University of Technology
Located in the bustling city of Brisbane, QUT was the first Australian university to gain 'triple crown' accreditation (EQUIS, AMBA and AACSB).
RMIT University
Giving you the chance to study in Melbourne, Australia's 2nd largest city, RMIT is one of Australia's original educational institutions. Their well-established business school allows students to choose from a wide-range of subjects.
University of Queensland
Located in the popular Australian city of Brisbane, the University of Queensland features in the top 100 of 3 of the major rankings (QS, THE and ARWU).
University of Sydney
As Australia’s first university, the University of Sydney has an excellent long-standing reputation and is also ranked best student experience in Australia.
Austria
Vienna University of Economics and Business
WU has triple accreditation, one of only two German-speaking universities belonging to this group. They have a well-established exchange programme, with around 240 partner universities around the world.
Canada
HEC Montreal
Like Bayes, HEC Montreal is triple accredited (EQUIS, AMBA and AACSB) and was the first school in North America to achieve this. There are opportunities to study in French or English.
Smith School of Business - Queen's University
Queen's Smith School of Business has a rich history dating back to 1841 and is consistently ranked as one of Canada's leading universities. It welcomes over 300 exchange students every year from more than 40 countries.
Ivey Business School, Western University
Ranked in the top 100 for Financial Times MBA Rankings, Ivey School of Business provides a competitive combination of world-class teaching and modern facilities.
Sauder School of Business, University of British Columbia
UBC is one of Canada's leading research universities and is consistently ranked in the top 40 of the world. Located 30 minutes from the heart of down-town Vancouver it attracts students from more than 140 countries world-wide.
Chile
Universidad de Chile
Based in the cultural city of Santiago, the Universidad de Chile is one of only 10 Latin American universities ranked among the world’s top 500. It is ranked 6^th in the QS Latin American Ranking 2016.
China
Renmin University of China
Located in Beijing, Renmin Business School is both EQUIS and AACSB accredited. Their MBA programme is ranked in the top 50 in the world by the Financial Times.
Shanghai Jiao Tong University
You will take classes from the Antai College of Economics and Management, which was the first business school in mainland China to have been triply accredited by AACSB, EQUIS and AMBA. They have Bachelor programmes in Economics and Finance.
France
ESCP Europe, Paris campus
Like Bayes, ESCP is triple accredited (EQUIS, AMBA and AACSB). The Paris campus is located in the centre of the city. The Masters in Management, from which you will take classes, is currently ranked 4^th in the Financial Times rankings (2016).
ESSEC Business School
Established in 1907, ESSEC is one of the leading institutions in Europe for business education. Their BBA was the first programme in France to receive the prestigious AACSB and EQUIS accreditations.
Germany
University of Mannheim
The University of Mannheim Business School is highly ranked and has an excellent reputation. You will be studying modules from their Bachelor degrees in Business Administration and Business Education in either German or English.
Technische Universität München
TU Munich was named as the number one university in Germany in the QS World University Ranking 2016.
Hong Kong
Hong Kong University of Science & Technology
HKUST is ranked 4^th in the QS Asian University Rankings 2016. HKUST Business School was the first school in Asia to be awarded dual accreditation by AACSB and EQUIS. It offers 11 undergraduate business programmes.
Chinese University of Hong Kong
CUHK was ranked the most innovative university in Hong Kong in 2016 (Reuters). The 137 hectare campus overlooking Tolo Harbour houses a range of facilities such as world-class libraries, art museums, music halls, a swimming pool, sports fields, tennis courts, squash courts, a water sports centre and gymnasiums.
University of Hong Kong
HKU is consistently ranked in the top 50 world universities (Times Higher Education World University Rankings). You will be studying at their Faculty of Business and Economics.
Italy
Bocconi University
Based in Milan, Bocconi is a triple accredited school (EQUIS, AMBA and AACSB) and is ranked 6th in the Financial Times European Business Schools Ranking 2016.
LUISS Guido Carli
LUISS Guido Carli is a private Italian university located in the heart of Rome. They are currently EQUIS and AMBA accredited and Luiss was actually the first Italian institution to have all its management programs accredited by EQUIS back in 2015, from the bachelor's degree program to the Master in Business Administration, as well as additional master's, specialization, doctoral, and business training programs. We are also currently ranked 59th in the QS ranking for Business and Management and our Master in Management is ranked 1st by the Financial Times based on career progress.
Norway
BI Norwegian School of Management
BI is the only Norwegian university with triple accreditation and has student exchange agreements with more than 200 institutions in 45 different countries.
Singapore
National University of Singapore
NUS is ranked 1st in the QS Asian University Rankings 2016 and is one of the top 25 world ranked universities (Times Higher Education World University Rankings). More than 1,000 exchange students visit NUS each year.
Nanyang Technological University
Nanyang is ranked 54^th in the Times Higher Education's World University Rankings. You will have the chance to study at one of Asia's most prestigious universities in the heart of Singapore.
Singapore Management University
SMU was founded in 2000 by the government of Singapore, modelling itself on an American style university structure. SMU has over 180 exchange partner universities around the world.
South Korea
Seoul National University
SNU was founded in 1946 as the first national university of Korea. SNU Business School was also the first business school in Korea to be certified by the Associate to Advanced Collegiate Schools of Business (AACSB).
Spain
IE Business School
Situated in the heart of Madrid's financial district, IE Business School is ranked 1^st in Spain and 5^th in Europe (FT European Business School rankings 2015).
ESADE Business School
The school is located in Europe’s most international city and Spain’s second largest city, Barcelona. Like Bayes, ESADE is triple accredited (EQUIS, AMBA and AACSB).
The Netherlands
Rotterdam School of Management, Erasmus University
RSM is consistently ranked in the top 10 business schools in Europe and has 'triple crown' accreditation (AACSB, AMBA and EQUIS). You will study all modules in English.
USA
McCombs School of Business, University of Texas at Austin
One of the largest business schools in the US, McCombs is ranked the 6^th undergraduate business programme in the 2017 US News and World Reporting Ranking.
Emory University, Atlanta
Located near downtown Atlanta, Emory University Goizueta Business School's BBA programme is currently ranked No. 15 by both Bloomberg BusinessWeek and U.S. News & World Report.
Robert H. Smith School of Business, University of Maryland
Located in College Park, eight miles from The White House and downtown Washington, D.C. you will be studying at the Robert H. Smith School of Business whose undergraduate programme was ranked number 19 in the USA (2016 U.S. News & World Report).
Ross School of Business, University of Michigan
The Ross School of Business has one of the top undergraduate business programmes in the USA, ranked #4 (US News & World Report, 2016). You will take modules from their Bachelor in Business Administration.
McIntire School of Commerce, University of Virginia
The McIntire School of Commerce is regarded as one of the best business schools in America. Their UG programme is #5 in the USA (Bloomberg Business Week, 2016). They are partnered with a select number of business schools around the world, with Bayes being one of them.
Vietnam
RMIT Vietnam Campus
Living and studying at RMIT Saigon South campus in Ho Chi Minh City will give you great opportunities to get immersed into a dynamic, multicultural and intriguing city.

Replacement Term Abroad

Spend the first term of your 2^nd year studying abroad in English at one of our partner universities. You would take modules to the value of 60 credits abroad and return to Bayes in the 2^nd term to complete your 2^nd year.

*Please note that the partner universities available abroad for the replacement term abroad programme vary from degree to degree and are more limited than for the sandwich year abroad programme. If you would like to check the current available partners for your desired degree, please email bayes-ug-outgoing@city.ac.uk.

Sandwich year

You can spend a year of your degree course studying at one of our partner institutions, between your second and final year of study. This would add a year to your degree so you would complete your degree in four years.

Above is a full list of our partner universities. The options available to you from the full list of partner institutions will depend on the study abroad programme you select. For more detailed information on this, please contact the Student Exchange Team.

Student Exchange Team

Our dedicated Student Exchange Team are available to offer advice to students who wish to explore their study abroad options. They will also support students throughout the application process and during their study abroad year or term. To contact them, email: bayes-ug-outgoing@city.ac.uk.

Placements

A key part of a Bayes degree is the opportunity to gain professional work experience. Students are eligible to undertake a one-year paid work placement during the third year of a four-year sandwich degree programme.

The experience of working for a leading institution is not only exciting, but can be invaluable in terms of your future career. It will enable you to increase your confidence and maturity, expand your network of contacts, earn a competitive salary, and acquire the skills and competencies sought by graduate employers, giving you a competitive edge in the graduate market.

Students of the BSc Business with Marketing course enjoy a wide range of professional placement opportunities in business areas such as finance, marketing and human resource management.

Work placements at Bayes

The practical experience of a professional placement, (typically 9-12 months duration) in addition to strong academic achievement, gives graduates a distinctive edge in the job market. Find out more about Work Placements and Summer Internships at Bayes.

Recent placements

EY
Goldman Sachs
IBM
L'Oréal
GSK
Morgan Stanley
UBS
Unicef UK
Warner Bros

Work placements are not guaranteed, however, our reputation, achievements and successful graduates have helped us to develop close relationships with a diverse range of companies, who recognise that Bayes students can add significant value to their workforce. Our dedicated Placement team are in regular contact with these and many more companies, and will support you to find placements and ensure you are work ready.

Support from the Placements Team

A dedicated placements team will support you through the placements process. The team advertise a number of work placement and summer internships annually, and invite businesses to Bayes to meet with you and discuss the roles available. The team offers 1-2-1 advice on CV's and covering letters, as well as organising workshops to help you enhance your skills and competencies with applications and interviews. Also the team support students throughout your placement year including offering advice, guidance and monitoring your progress.

Fees

                        UK
                        £9,250* per year
                        
                        Tuition fees are subject to annual change
                    
                            EU
                            £22,000** per year
                            
                            Tuition fees are subject to annual change
                        
                        International
                        £22,000** per year
                        
                        Tuition fees are subject to annual change

UK students

* Fees for students commencing study in 2023/24 were £9,250 for each year of study.

EU and Non-EU international students

** Fees for students commencing study in 2023/24 were £22,000 for each year of study.

Fees for each subsequent year of study are subject to an annual increase to take account of City's increased costs of delivering educational services. This increase will be 5% for each subsequent year of study. You should expect your fee to increase by this amount and budget accordingly.

Funding

There are a variety of funding options for all levels of study, including loans, grants and scholarships. Find out more about funding and financing your time at City here.
Each year, Bayes Business School, City, University of London and generous donors create opportunities for students to fully fund or part fund their studies. Find out more about scholarships and loans.
Fee waivers may be available for this course
Means tested support may be available for 2021/22 entry. Find out more about undergraduate funding.

Career pathways

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.

Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation. Find out the types of positions our graduates have gone on to work in here.

Alumni stories

Tereza Drimalova

Business with Marketing

Hear from our alumni. Discover the real experiences of learning at Bayes and how Bayes helped to boost our graduates' careers.

Read Tereza’s story

Course information and statistics

students in total

countries represented

Business with Marketing

Overview

Who is it for?

Objectives

Pathway leader

Course Director

Have a question about student experience at Bayes?

Structure

What will I learn?

Year 1

Core modules:

Introduction to management

Business economics

Critical Analysis for Business

Quantitative methods and analytics

Operations and supply chain management

Financial and management accounting 1

Fundamentals of marketing

Management lab and business skills

Year 2

Core modules:

Technology and innovation management

Introduction to entrepreneurship

Introduction to finance

Human resources management

Business strategy analysis

Specialist modules:

Consumer behaviour

Branding and communications

Elective Modules

Financial and Management Accounting 2

International Business Environment

International Marketing

Asset Management

Economics for Business 2

Financial Markets

Intellectual Property Management

Introduction to Business Law

Management of the Public Sector

Management Science

Managing for Social Purpose

Marketing Strategy

Micro-Placements

Campaigning for Social Change

Self-Development: Critical Analysis 2

Financial and Business Analytics

Year 3

Core modules:

Final-year project or corporate responsibility project

Research methods and data analysis

Business in society

Specialist modules:

Advanced Market Research Methods

Elective Modules

Corporate Finance

International Business Strategy

Advanced Management Practice

Bank Strategy & Management

Behavioural Decision Making

Change Management

Climate Change and its impact on the World Economy

Corporate Governance

Creativity and Innovation

Digital & Social Media Marketing

Emerging Markets

Financial Services Regulation

International HR Management

New Product Development

Social Enterprise

Strategy 2

Strategic Supply Chain Design

Ethical Decision-Making in Business

Mentoring and Coaching for Leadership

Micro-Placements

Science, Technology and Society

Start ups in Latin America: Practice online

Equality, Diversity, and Inclusion

Assessment methods

Percentage of the course assessed by coursework

Year 1