Core modules 10, 11, 12

New Venture Creation

This module equips you with the knowledge you require to develop and refine your business creation strategy and provides an academic underpinning to the process.

The aim of this module is to provide you with the broad knowledge and understanding of the entrepreneurial and innovation agenda, the need for innovation and all aspects of the new venture creation process including feasibility testing, marketing financial forecasting and securing finance.

Learning outcomes

• The landscape of entrepreneurship
• Networking
• The business planning process
• Identifying opportunities
• Understanding the market place
• Developing the business model
• Assembling resources
• Managing a team
• Access to funding
• Pitching for funding
• Maintaining an ethical business.

Corporate Social Responsibility

Notions of what CSR might add (or detract) to a modern enterprise are unclear and inconsistent, and infinitely variable. In essence, there seems to be an absence of any coherent conceptual framework underpinning the plethora of initiatives which fall under the CSR banner. This module equips you with a comprehensive understanding of the social responsibilities of a modern business organisation.

Learning outcomes

• Context and introduction to Corporate Governance and CSR
• CSR in practice: why should corporations behave responsibly?
• CSR and Consumers
• CSR and Employees
• CSR and Investors
• CSR and Communities
• CSR and the Supply Chain
• The future of CSR.

Digital Technologies & Business Innovation

We are in the middle of an information revolution! Over the last decade we have witnessed a dramatic reduction in the costs of creating, transmission and consuming information along with the development of novel solutions to manage information. This module aims to introduce three pillars (processes, business models and organisations) where technology is changing the way we do business. Along with these three pillars you will also discuss the founding concepts on managing technology and some mega-trends in information management that are likely to impact your business in the future.

Learning outcomes:

• IT as a foundation for execution in dynamic environments
• Emerging digital trends: How prepared are you?
• Intelligent Exploiter
• Knowledge Management
• How ready is your digital business model?
• Managing digital innovation
• SIG presentations & way forward
• Future of information and how well prepared are you?