Cass International Consultancy Week
Providing real companies with real solutions in Vietnam
Early Saturday in Hanoi, the tropical heat starts to build up on the streets, MBA students wearing suits and pushing their carry-ons roll out of the international terminal at Nội Bài Airport, heading to a five star hotel in the central area, south of the Old Quarter.
It’s been 12 months since this group first met in a cold and grey London morning. Twelve incredible months of constant challenges and big achievements, all in preparation for this moment.
We are in Vietnam!
Some of us arrived a couple of days earlier and the pictures shared on a messaging app look very promising. The remaining group just landed from a connection in Doha and that is the group I am looking for at Hanoi’s international airport.
My trip followed a different route, through Dubai, where I dealt with life and taxes, met friends for the first time since I left one year ago, and generally had a good time. I arrived in the country the night before in Ho Chi Minh City and after yet another sleepless night in an airport (oh so many), landed in the domestic terminal some 30 minutes before my cohort.
After a stroll between terminals I meet our local contact, Chris, Dean of the British University Vietnam. Slowly, familiar faces passed through the terminal gates and joined us in the lobby, everyone displaying a mix of tiredness from the long trip but also a certain freshness. The excitement was visible.
We are all here for one reason: to climb a mountain. It’s a rite of passage that marks the culmination of a year of learning. It is International Consultancy Week.
Our mission is to help local companies with diverse challenges, from Human Resources Management to Corporate Strategy, Marketing, Finances, Innovation and Digital Transformation. There is something for every background and interest.
So much to do, only one week to go.
If I had to pick only one life lesson from the first year of my MBA studies, it would be that front-loading pays off, always, and that was the force behind our engagement strategy. By the time we arrived to our client on Monday morning, we have had a couple of conference calls with our project’s sponsor, defined and clarified the scope of our study and had learned a lot about the country and the business, their cultures, challenges, and opportunities.
Hoffstede’s cultural dimensions, Porter’s Five Forces, SWOT and PESTEL analysis, the voracious consumption of industry reports and our secondary research enabled us to touch the ground running. By the end of the first day we had our hypotheses lined up, our primary research planned and the data to backup our analysis on its way.
In the pursuit of helping the company to move forward with their mission of benefiting the Vietnamese society, we leveraged our knowledge of Economy, Business and Corporate Strategy, Marketing, Finances and Organisational Behavior.
From the group dynamics perspective, we accelerated the group transition stages through our pre-engagement preparation which helped us understand our individual strengths, styles and preferences, allowing us to split the work so each one of us was challenged and confidently capable of delivering significant value. Some of us focused on secondary research, the elaboration of financial models and preparing the presentation, while others went to the client’s office daily for a series of stakeholders interviews that allowed us to form a firm grasp of the issue at hand.
In this process we used proven frameworks and cutting-edge knowledge, balanced with the realism and pragmatism that only a deep immersion in the business of our client could provide.
What followed was hard work, more learning, more hard work and the resulting satisfaction of knowing that our input was not just valuable, but potentially transformational.
The rite is complete
As a smart and quirky man once said, there is no honest way to explain the edge because the only people who really know where it is are the ones who have gone over it.
These words feel very appropriate to describe my experience with the International Consultancy Week. As a rite of passage it successfully marked the transition into our second year of studies, and as a life experience it pushed us into a new realm where we can all feel confident in our ability to bring positive change to our companies, our host country’s economy, but most importantly to society.
On a not-so-early Saturday in Hanoi, the freshness in our eyes was replaced by dark circles and, in some cases, a well-deserved hangover. The sense of accomplishment is visible.
Some of us left the night before, heading to Sapa to climb another mountain, the Fansipan.
As for me, I’m off to explore beaches and tombs, the old and the new, the north and the south of Vietnam, from Hanoi and Ha Long to Hue, Da Nang, Hoi An and Ho Chi Minh City, all before departing towards Singapore and London in a few weeks… but I’ll tell you that story another time.
Modular Executive MBA (2019)