MSc Management at the Tate Modern
Hello! My name is Egor Pyuman, a Russian born MSc Management Bayes student who has been living in the UK for the past 15 years. Choosing to study management, I was excited to meet likeminded people who shared my passion in developing a deeper understanding of business practices and decision making.
Pursuing MSc Management at Bayes
The choice to study at Bayes was derived from prestigious rankings and the vast interconnected alumni network. This is further echoed through the school placing a heavy focus on providing a lifelong service, aiding students throughout their entire career journey.
Furthermore, I placed myself amidst the centre of student social cohesion, through becoming a social events representative for MSc Management. This experience vastly broadened my own university social life whilst simultaneously encouraging stronger connection and networking between students. In retrospect of this, many students have been able to make lifelong connections and friendships lasting beyond the scopes of the university. Overall, I am incredibly satisfied with the opportunities that I have been able to both lead and take part in.
Learning at the Tate Modern
For one of the work-related events, a trip to Tate Modern was planned, displacing the standard format of an in-class discussion regarding the case study that would usually take place weekly for the ‘Digital Management’ module. The event was planned for students to experience the reality of the case study’s contents. The case study discussed the founding and creation of the Tate. Furthermore, the ever-increasing importance of digital innovation within both the Tate and the realm of art was detailed with specific examples.
The ability to witness and to be surrounded by the contents of what the case study referred to allowed for the students to gain a deeper understanding of how theoretical concepts are implemented into the physical world. The event covered numerous materials studied throughout the module, channelled primarily by Professor Daniel Beunza, the MSc Management course director. Furthermore, Liam Darbon, Head of Digital & Innovation at the Tate, delivered an impactful presentation, cementing key concepts learnt throughout the course with real world examples.
Throughout the event, we were reminded of the importance of staying true to your ideologies. It was found that newer generations place an ever-increasing emphasis on authenticity when acting upon consumeristic instincts. Tate Modern had embedded these ideologies deep into their ethos, attempting to reflect it upon every product and service that they produce. Considering this, Liam discussed how lifetime value was the most important key performance indicator when evaluating the performance of the Tate Modern.
The diversification and drawing in of new audiences whilst maintaining expectations of older audiences was a key talking point. In general, Liam’s presentation broadened the imaginative horizons of all students attending, elevating thinking beyond basic theoretical concept traditional to running a company.
My Bayes experience
My favourite part of my master’s has been the great number of opportunities that have been presented to me, both socially and professionally. I believe Bayes to hold all aspects of adult life in great regard, striving to develop and round out all students fortunate enough to study there. Finally, I would like to thank all faculty of Bayes for the amazing work that they do, especially to Daniel Beunza, for always having the student’s best interests at heart.
Curious about a master's in management? Find out more about what our MSc Management degree has to offer.