Key information
Dates: 18 - 21 June
Delivery: In-person
Fee: £2,000 (includes all programme materials)
Duration: 4 days
Delivered by: Professor Costas Andriopoulos
Programme overview
The process of developing a new venture involves testing the commercialisation of a business idea and choosing the best options for developing the business, including: assembling resources; protecting intellectual property; developing the business model; identifying and targeting the market and attracting funding. This programme offers a great opportunity to equip yourself with the knowledge required to develop and refine your business creation strategy and to provide you with an academic underpinning in the process.
Who is the programme for?
Applicants typically have a business idea, but few business skills. An educational background in business, management or finance is not required but a UK upper second class degree or above, or the equivalent from an overseas institution is required. If you have at least 3 years of experience working in a corporate or startup environment, or a technical background (although not required), and you have serious ambition to start your own business, then this programme is for you.
Focus and structure
The programme is delivered over four consecutive days and consists of multiple sessions. Each session consists of a combination of lectures, guest speakers’ presentations and group discussions. In the majority of sessions, you will use case studies and/or exercises to illustrate how these concepts can be applied in specific strategic situations. It is expected that participants analyse concepts from cases and participate actively in class discussions and peer-to-peer learning.
Benefits
- Evaluate the viability of a high-potential new venture
- Produce and present a business plan for a new venture
- Understand the theoretical foundations of entrepreneurship
- Analyse a new or growing venture from the perspective of an investor, a family business successor, or an owner-manager
- Understand venture capital finance, business angels and crowdfunding
- Understand the basic principles behind franchising
- Evaluate the mechanisms through which firms can protect their intellectual property
- Develop business planning skills
Notes on Fees
City, University of London (including Bayes Business School) alumni will receive a 15% reduction in the programme fee. Students currently enrolled at a college or institute which is part of the University of London consortium, are entitled to a 15% reduction in the programme fee.
