Consumers will pay more for crowdfunded products to boost equality in marketplace
19 April 2021Management
Marketers beware: using envy in advertising may push consumers to a competitor brand
7 April 2021Management
Consumers will condemn activist brands as ‘woke-washers’ if they cannot prove moral competency when challenging freedom of speech
25 March 2021Management
We must break through the sludge to bring consumers relief from red tape
19 February 2021Management
Cold winds distract consumers from the bigger picture
31 January 2019Management
Advertising to early trend propagators
31 May 2018Management
Hacking the human brain with social marketing
2 October 2017Management
How do Iconic Business Models like Airbnb Emerge?
1 February 2016Bayes community