Business School launches Power up Executive Education programme

New programme to prepare business executives for scaling up

The Business School (formerly Cass) has launched a new executive programme to help entrepreneurs and business decision-makers grow their companies and expand activities.

The ‘Power up’ programme will enable participants to harness expertise in successful scaling ventures from leading academic experts and accomplished entrepreneurs who have seen and done it themselves.

Modules will cover all aspects of fast-growth business development – from marketing and hiring the right staff to digitalisation and developing an exit strategy. It is designed for decision-makers of established UK-registered scale-ups that are keen to grow their teams, increase customer base and expand activities domestically or abroad.

The course will be delivered across 14 days, in blocks of two days per week from the 2021/22 academic year.

Professor Costas Andriopoulous, Professor of Management and Associate Dean for Entrepreneurship at the Business School (formerly Cass) said the course would build participant confidence in scale-up management.

“Expanding a business to become globally competitive can be every bit as challenging as starting up. Having secured major funding, how do you then invest this effectively to grow your organisation, seek new revenue streams and internationalise activities?” Professor Andriopoulous said.

“The new Power up executive programme gives business decision-makers the tools for managing investment correctly for scale-up.

"The course will explore a full range of transitional techniques and levers towards expansion – including how to harness big data and technology to your advantage, align sales and marketing activities and surround yourself with the best people.”

The Business School hosts the Cass Entrepreneurship Fund, a £10 million venture capital fund that provides growth equity to early-stage companies.

Aurore Hochard, Head of Entrepreneurship Programmes at the Business School (formerly Cass) said the launch of the programme further cements support available for growing businesses.

“We are delighted to add the Power up programme to our portfolio of executive courses,” Ms Hochard said.

“With the wealth of expertise available to them from world-leading academic faculty and renowned guest speakers with years of business growth experience, delegates can tune their scale up to succeed in the face in uncertain economic times with this comprehensive development programme.

“Increasing our executive offering demonstrates continued commitment to delivering a world-class professional business education, at a time where we have a responsibility to support growth and enterprise.”

“The Cass Entrepreneurship Fund provides capital for companies, but we wanted to complement this with a programme that coaches business decision-makers on how to convert this funding into sustained growth.”

The programme will be initially delivered online, with a view to introducing face-to-face teaching later in the year subject to governance guidance.

Find out more about the Power up programme.

Read more about Executive Education courses at the Business School (formerly Cass).

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