I hail from an academic background in engineering, having completed two years of preparatory classes in Maths and Physics after which I had the privilege of enrolling in Morocco's premier engineering institution, École Hassania des Travaux Publics (EHTP), where I specialized in civil engineering.

However, I soon discovered a passion for the business world, leading me to make a career pivot towards marketing. This decision was validated by my internship at Procter & Gamble, which blossomed into a full-time position in their marketing department.

I honed my skills in marketing over the course of 2.5 years in Morocco, where I held various roles across multiple businesses. My journey then took me to Dubai, where I have spent almost four years so far.

Bayes Business School

With an academic engineering background and a passion for the business world, I have had the aspiration to obtain an MBA for a long time to enhance my knowledge and broaden my perspectives. After completing 5 years at work, I decided to embark in this journey, and Bayes Business School emerged as the best fit for me for various reasons.

Attending the Dubai Campus of Bayes Business School's Executive MBA programme offers the opportunity to study alongside business professionals from diverse backgrounds and learn from the renowned London faculty.

I am also thrilled to continue my learning journey even after graduation, thanks to Bayes Business School's "one complimentary elective per year" programme. This will allow me to continually expand my knowledge and network, furthering my career aspirations.

Bayes Global Women’s Leadership Programme

I learned about the Global Women's Leadership Programme through the school newsletters. The selection process involved submitting an application that included my background information and motivation for choosing the programme. After reviewing my application, I was invited for an interview with the programme director.

During the interview, I had the opportunity to further elaborate on my interests and goals and was able to ask questions about the programme. Overall, it was a great experience, and I am grateful to have been selected to participate in the Global Women's Leadership Programme.

Women are still underrepresented in leadership roles in the current business environment especially in MENA region. A programme like the Global Women's Leadership Programme (GWLP) is crucial to help empower women, equip them with necessary skills to succeed and provide mentorship from inspirational female leaders.

Being part of a diverse community is one of the benefits that I have experienced as a member of the GWLP. Through the peer mentoring programme, I have been able to connect with other GWLP members in London and broaden my perspective.

The workshops offered by the programme have been a great way for me to gain practical knowledge and develop new capabilities. Overall, being part of the GWLP community has been an enriching experience, and I am grateful for the opportunities it has provided me.

What makes a good leader?

Good leaders possess a clear vision and strategic thinking, enabling them to steer their team and organisation towards their desired outcome. Additionally, they possess emotional intelligence and foster strong relationships with their team by being self-aware and empathetic.

I also strongly believe in leading by example. A leadership style characterised by integrity, ethics, and transparency sets a strong example and establishes strong values and moral principles. Finally, the hallmark of good leadership is empowering team members to reach their full potential.