Business for Creatives short course
The Business for Creatives course will allow you to bridge the gap between your artistic vision and the practicalities of running a successful business.
Key information
Applications have now closed.
Dates: 24 May, 7 June & 21 June 2024
Fee: £1,500 for full three-day course or £750 per day. Places for successful applicants with a saddlery or leathercraft business in the UK will be sponsored by The Worshipful Company of Saddlers.
Venue: Bayes Business School, London, UK
Faculty: Dr Sara Jones, Dr Ruben van Werven, Professor Costas Andriopoulous, Dr Jingshi Liu, and Dr Nettra Pan
Programme Overview
The creative industries play an essential role both economically and culturally. Today, creative individuals find themselves at the forefront of innovation, expression, and entrepreneurship.
For someone with a specialist skillset who has spent time perfecting a craft, understanding business operations and strategy is essential for turning your talent into sustainable success.
Who is this short course for?
Whether you are a saddler, leatherworker, jewellery maker, carpenter, artist or any other creative professional, this short course offered by Bayes Business School will provide the skills and knowledge you need to elevate your business.
Throughout this three-day course, you will experience a series of engaging modules covering key topics such as innovation in entrepreneurship, expanding market reach, revenue models, pitching your business and digital marketing. Delivered at Bayes Business School by our leading academic experts, this short programme will help you better navigate the complexities of the business world.
Course overview
Day 1 – Friday 24th May 2024 – Creativity and Innovation in Business
This day will be all about creativity and innovation in your business.
Delivered by Dr Sara Jones, a Reader in Creative Interactive System Design, you will explore all areas of creativity, innovation, and entrepreneurship.
The day will cover innovation in the context of a craft business, your business model and includes some practical exercises to get you thinking differently about the future of your business.
Day 2 – Friday 7th June 2024 – Business Knowledge and Skills for a Craft Business
This day is all about innovation for scaling and growth.
The first part of this day will be delivered by Dr Ruben van Werven, a Senior Lecturer in Entrepreneurship. During this interactive session you will discuss revenue models and their link to growth. You will also do exercises on pitching your business to both customers and potential investors.
In the afternoon, you will be taught by Professor Costas Andriopoulos, a Professor in Innovation and Entrepreneurship. During this session, you will learn best practices for managing the innovation process, how to expand market reach and how you can use customer service as a source of competitive advantage.
Day 3 – Friday 21st June 2024 – Marketing and Value Creation in a Digital Age
On the final day of the course, you will gain new knowledge and skills to understand digital marketing and how to gain new customers.
The first part of the day will be delivered by Dr Jingshi (Joyce) Liu, a Lecturer in Marketing. During this session, you will explore the ever-evolving digital marketing landscape and learn about utilising social media, paid advertising, and SEO and how to create content for these platforms.
In the afternoon, you will be taught by Dr Nettra Pan, a Lecturer in Entrepreneurship. In this session, you will learn about the properties of technology and recent technological change and how these created new opportunities for value creation.
Together, we will discuss what a future-proof version of your businesses could look like and what individual skills are needed to make this vision a reality.
This course is available on a modular or a full course basis, so you can attend one day or the full three-day short course depending on your business knowledge and objectives.
Are you ready to take your craft to the next level? Apply by 17 May 2024, 12pm BST.
Saddlery and Leathercraft Business Owners
Reflecting our ongoing relationship, this course was developed with the Worshipful Company of Saddlers to support UK saddlery and leathercraft businesses. Successful applicants will receive Company sponsorship for this exceptional program. Terms apply.
Contact us and Find Bayes
Contact Details
Aurore Hochard
Head of Entrepreneurship Programmes
aurore.hochard@city.ac.uk