
Contact
- +44 (0)20 7040 5060
- nethal.hashim@bayes.city.ac.uk
Visit Nethal Hashim
Postal address
Bayes Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
About
Overview
After working succesfully in industry for 3 years I decided to return to academia and engage in research. I am currently looking at gamification, focusing on the B2B sales environemnt.
My interests are in strategic marketing and consumer behaviour and my ressearch focuses on a quantitative approach.
Qualifications
- Master of Science (Distinction), Maastricht University, Maastricht, Netherlands, Sep 2012 – Jul 2013
Employment
- Account Manager, Cisco Systems, Aug 2013 – Jul 2016
Languages
English (can peer review) and German (can peer review).
Research
Title of thesis: Gamification
Sep 2017 – Sep 2020
Summary of research
My research focuses on the B2B gamification environment. My first paper uses moral disengagement as a lens to better understand cheating behaviour in B2B gamification settings.
1st supervisor
- Professor Jacobus De Ruijter, Special Lecturer
2nd supervisor
- Dr Tom van Laer, Reader (Associate Professor) of Marketing
External supervisor
- De Jong, A. Aston University, Birmingham.