Nethal Hashim

About

Overview

After working succesfully in industry for 3 years I decided to return to academia and engage in research. I am currently looking at gamification, focusing on the B2B sales environemnt.
My interests are in strategic marketing and consumer behaviour and my ressearch focuses on a quantitative approach.

Qualifications

1. Master of Science (Distinction), Maastricht University, Maastricht, Netherlands, Sep 2012 – Jul 2013

Employment

1. Account Manager, Cisco Systems, Aug 2013 – Jul 2016

Languages

English (can peer review) and German (can peer review).

Research

Title of thesis: Gamification

Sep 2017 – Sep 2020

Summary of research

My research focuses on the B2B gamification environment. My first paper uses moral disengagement as a lens to better understand cheating behaviour in B2B gamification settings.

1^st supervisor

• Professor Jacobus De Ruijter, Special Lecturer

2^nd supervisor

• Dr Tom van Laer, Reader (Associate Professor) of Marketing

External supervisor

• De Jong, A. Aston University, Birmingham.