Elena Bocchi

About

Overview

Elena Bocchi is a Doctoral Researcher in Management (Marketing) at Bayes Business School (formerly Cass), City, University of London. Her research interests lie in consumer behaviour, consumer psychology, and psycholinguistics.

Elena completed with honours a Bachelor degree in Linguistic Sciences, with a minor in Business, and a Master’s degree in Foreign Languages, Literatures and Cultures, with a minor in Management and International Economic Relations at Università Cattolica del Sacro Cuore, Milan, Italy.

In a primary stream of research, Elena investigates the factors that lead people to indulge in forms of hedonic (e.g., collecting), and excessive consumption (e.g., unnecessary acquisitions due to the composition of one’s set of possessions), and proposes possible interventions to help consumers refrain from overconsuming. In a second stream of research, she draws on theories in linguistics and marketing and investigates how language impacts consumers’ evaluation of brands and products. Methodologically, she conducts her research through a combination of field, online, and laboratory experimental methods as well as secondary data analysis.

Prior to joining Bayes, Elena was a full-time Research Assistant at Bocconi University, Milan, Italy. She was in charge of the Marketing Research Pool and supported researchers in running behavioural experiments at the Bocconi Experimental Laboratory for the Social Sciences (BELSS). She also assisted in the teaching of marketing courses, among which Psychology of Marketing and Channel Marketing.

Qualifications

• Research and Teaching Assistant, Bocconi University, Italy, Apr 2019 – Sep 2020
• MA Foreign Languages, Literatures and Cultures, minor in Management and International Economic Relations, Università Cattolica del Sacro Cuore (UCSC), Italy, Dec 2016 – Dec 2018
• BA Linguistic Sciences, minor in Business, Università Cattolica del Sacro Cuore (UCSC), Italy, Sep 2013 – Dec 2016

Employment

• Doctoral Researcher in Management (Marketing), City, University London, Sep 2020 – Sep 2024
• Teaching Assistant (Psychology of Marketing, Channel Marketing), Bocconi University, Sep 2019 – Sep 2020
• Research Assistant, Bocconi University, Apr 2019 – Sep 2020
• Marketing Research Pool Manager, Bocconi University, Apr 2019 – Sep 2020

Visiting appointments

• Visiting Marketing PhD Student, London Business School, Dec 2020 – Apr 2021
• Visiting Student, University of Graz (Austria), Sep 2017 – Feb 2018
• Visiting Student, University of Warwick (UK), Sep 2015 – Mar 2016

Memberships of professional organisations

• Society for Consumer Psychology, Feb 2022 – present
• Society for Judgment and Decision Making, Nov 2021 – present
• Association for Consumer Research, Sep 2020 – present

Awards

• University of Amsterdam (2022) Full Research Grant
  Co-investigator and co-grantee with Dr. Martina Cossu, Assistant Professor, University of Amsterdam.
• Bayes Business School, City, University of London (2020) Doctoral Fellowship, PhD in Management (Marketing)
• Bocconi University (2019) Full Research Grant
  18-month long Research Training and Scholarship
• Università Cattolica del Sacro Cuore (UCSC) (2016) Merit Scholarship
  Award For the Academic Records

Languages

English (can read, write, speak, understand spoken and peer review), French (can read, write, speak, understand spoken and peer review), German (can read, write, speak, understand spoken and peer review), Italian (can read, write, speak, understand spoken and peer review) and Spanish; Castilian (can read and understand spoken).

Expertise

Primary topics

• Consumer Behaviour
• Marketing

Research

Research topics

Publications

Professional activities