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• Ashalatha / Shutterstock.com

  

  ManagementMarketing

  20^th September 2021

  How emotions affect public acceptance of products and markets - evidence from the US fertility industry

  AI, vaccines, or genetically modified food: why do some markets…

• Talaj

  

  ManagementMarketing

  23^rd June 2021

  Can "gamification" encourage people to save for the future?

  A new research report for the Think Forward Initiative explores…

• Corona Borealis Studio

  

  ManagementMarketing

  22^nd June 2021

  Traditional health messaging is ineffectual in the age of COVID - a look at new strategies to tackle vaccine hesitancy and mask rejection

  Health campaigns have become highly important and yet controversial…

• SNeG17/ Shutterstock.com

  

  ManagementMarketing

  13^th April 2021

  The Signal Value of Crowdfunded Products

  Crowdfunding has emerged as a popular, alternative means of financing…

• Prostock-studio/ Shutterstock.com

  

  ManagementMarketing

  22^nd December 2020

  Examining the role that attention plays in the purchasing behaviour of consumers

  New research shows that retailers can influence a person's shopping…

• leungchopan/Shutterstock.com

  

  ManagementMarketing

  11^th May 2020

  Maximising public adoption rates of the COVID-19 contact tracing app

  Cass Business School study finds that a contact tracing app designed…

• Lightspring /Shutterstock.com

  

  ManagementMarketing

  26^th February 2020

  The effect of globalisation on consumers

  The pace of globalisation has increased significantly over the…

• erveridis Vasilis/Shutterstock.com

  

  ManagementMarketing

  24^th January 2020

  Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

  This paper reviews a body of research on the use of product scarcity…

• Rawpixel.com/Shutterstock.com

  

  ManagementMarketing

  16^th October 2019

  First impressions - how the position of members influences the way groups are viewed.

  People are more likely to make judgements about a group based…