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  • Ashalatha / Shutterstock.com
    Egg fertilisation
    ManagementMarketing

    20th September 2021

    How emotions affect public acceptance of products and markets - evidence from the US fertility industry

    AI, vaccines, or genetically modified food: why do some markets…

  • Talaj
    Piggy bank and joystick
    ManagementMarketing

    23rd June 2021

    Can "gamification" encourage people to save for the future?

    A new research report for the Think Forward Initiative explores…

  • Corona Borealis Studio
    The SARS-CoV-2 virus on a bank of media screens
    ManagementMarketing

    22nd June 2021

    Traditional health messaging is ineffectual in the age of COVID - a look at new strategies to tackle vaccine hesitancy and mask rejection

    Health campaigns have become highly important and yet controversial…

  • SNeG17/ Shutterstock.com
    Crowdfunding
    ManagementMarketing

    13th April 2021

    The Signal Value of Crowdfunded Products

    Crowdfunding has emerged as a popular, alternative means of financing…

  • Prostock-studio/ Shutterstock.com
    Shopper walking through shopping centre
    ManagementMarketing

    22nd December 2020

    Examining the role that attention plays in the purchasing behaviour of consumers

    New research shows that retailers can influence a person's shopping…

  • leungchopan/Shutterstock.com
    Young person using mobile phone
    ManagementMarketing

    11th May 2020

    Maximising public adoption rates of the COVID-19 contact tracing app

    Cass Business School study finds that a contact tracing app designed…

  • Lightspring /Shutterstock.com
    Shopping bag adorned with flags from around the world
    ManagementMarketing

    26th February 2020

    The effect of globalisation on consumers

    The pace of globalisation has increased significantly over the…

  • erveridis Vasilis/Shutterstock.com
    Crowd gathering outside shop hoping to buy limited stock items
    ManagementMarketing

    24th January 2020

    Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

    This paper reviews a body of research on the use of product scarcity…

  • Rawpixel.com/Shutterstock.com
    First member of a group
    ManagementMarketing

    16th October 2019

    First impressions - how the position of members influences the way groups are viewed.

    People are more likely to make judgements about a group based…

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