Dr Khaled El-Shamandi Ahmed

About

Overview

Khaled is a Visiting Lecturer at Bayes Business School. He holds a PhD in Marketing from Reading University; MSc in Business and Management from Aston University; and BA in Mass Communications from Cairo University.

Khaled is a digital consumer researcher exploring consumers' experiential consumption (imagination and fun) and theory of mind when using technologies such as Augmented Reality (AR); Virtual Reality (VR); and Mixed Reality (MR). Khaled’s research has been published at Journal of Service Management. He has also presented his research at leading international conferences in marketing such as SERVSIG, European Academy of Marketing Conference (EMAC), American Marketing Association (AMA), Association of Consumer Research (ACR) and a Consumer Culture Theory (CCT). Khaled is also a Fellow of the Higher Education Academy (FHEA). In his spare time, he enjoys hiking, gym, and watching birds!

Publications