Portrait of Jingshi Liu

Jingshi Liu

Lecturer in Marketing

Bayes Business School, Faculty of Management

Contact

Visit Jingshi Liu

Bunhill Row

Postal address

Bayes Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom

About

Overview

Jingshi (Joyce) Liu is an Assistant Professor (Lecturer) in Marketing at the Bayes Business School (formerly Cass), City, University of London. Joyce's current research focuses on consumer psychology, particularly, the relationship between consumption and consumers’ wellbeing and sense of self. Her research has been presented in top international academic conferences, including Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and European Marketing Academy (EMAC), and published in peer-reviewed academic journals, such as Health Economics and PLOS One.

Joyce joined Bayes Business School’s Faculty of Management in 2020. She teaches Digital Marketing and Social Media (undergraduate, MBA) and Technology and Marketing (MSc) at Bayes.

Joyce holds a Bachelor of Arts in Behavioral Science and Economics from Drew University, a Master of Management Studies from Duke University, and a Ph.D. in marketing from Hong Kong University of Science and Technology.

Qualifications

  • PhD, Hong Kong University of Science and Technology (HKUST), Hong Kong, Jul 2020
  • Master of Management Studies, Duke University, United States
  • Bachelor of Arts, Drew University, United States

Employment

  • Lecturer in Marketing, Business School, City, University of London, Sep 2020 – present

Expertise

Primary topics

  • Consumer Behaviour
  • Marketing

Publications

Chapter

  1. Liu, J., Dalton, A. and Hong, J. (2019). The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption. In Reddy, S.K. and Han, J.K. (Eds.), The Art and Science of Luxury: An Asian Perspective (pp. 117–127). Singapore Management University. ISBN 978-981-14-0794-9.

Journal articles (4)

  1. Liu, J.J., Dalton, A.N. and Mukhopadhyay, A. (2023). Favorite Possessions Protect Subjective Wellbeing under Income Inequality. Journal of Marketing Research. doi:10.1177/00222437221141053.
  2. Liu, J.J., Mukhopadhyay, A. and Yeung, C.W.-.M. (2022). Psychological and behavioral responses to the declaration of COVID-19 as a pandemic: A comparative study of Hong Kong, Singapore, and the U.S. PLOS ONE, 17(10). doi:10.1371/journal.pone.0275854.

    [publisher’s website]

  3. Liu, J.J., Dalton, A.N. and Lee, J. (2021). The “Self” under COVID-19: Social role disruptions, self-authenticity and present-focused coping. PLOS ONE, 16(9). doi:10.1371/journal.pone.0256939.

    [publisher’s website]

  4. Kohn, J.L. and Liu, J.S. (2013). THE DYNAMICS OF MEDICAL CARE USE IN THE BRITISH HOUSEHOLD PANEL SURVEY. Health Economics, 22(6), pp. 687–710. doi:10.1002/hec.2845.

    [publisher’s website]

Professional activities

Editorial activity (2)

  1. Review competitive and working papers for the Society for Consumer Psychology annual conferences, Conference reviewer.
  2. Review competitive and working papers for the Association for Consumer Research annual conferences, Conference reviewer.

Events/conferences (5)

  1. Association for Consumer Research Annual Conference. (Conference) online (2021). Invited speaker.
    Paper: The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity
    Author: Liu, J.
    Co-authors: Dalton, A.; Lee, J.
  2. European Marketing Academy Conference. (Conference) online (2021). Invited speaker.
    Paper: The Social Value of Counterfeit Goods: Purchasing Counterfeits to Reduce Inequality
    Author: Wakeman, W
    Co-authors: Liu, J.; Norton, M.
  3. Society for Consumer Psychology Winter Conference. (Conference) online (2021). Invited speaker.
    Paper: The Social Value of Counterfeit Goods: Purchasing Counterfeits to Reduce Inequality
    Author: Liu, J
    Co-authors: Wakeman, W.; Norton, M.
  4. Association for Consumer Research. (Conference) (2020). Invited speaker.
    Paper: The Egalitarian Value of Counterfeit Goods: How Perceptions of Inequality Illuminate the Hidden Egalitarian Value of Counterfeit Goods
    Author: Jingshi (Joyce) Liu
    Co-authors: Wiley Wakeman; Michael Norton
  5. Association for Consumer Research. (Conference) (2020). Invited speaker.
    Paper: #Favoritethings: How Posting Your Favorite Possessions on Social Media Increases Happiness
    Author: Jingshi (Joyce) Liu
    Co-authors: Amy Dalton; Anirban Mukhopadhyay