Contact
- +44 (0)20 7040 5434
- jingshi.liu@city.ac.uk
Postal address
Bayes Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
About
Overview
Jingshi (Joyce) Liu is an Assistant Professor (Lecturer) in Marketing at the Bayes Business School, City, University of London. Joyce's current research focuses on consumer psychology, particularly, the relationship between consumption and consumers’ wellbeing and sense of self. Her research has been published in internationally recognized academic journals, such as Journal of Marketing Research, Psychology and Marketing, and PLOS One.
Joyce joined Bayes Business School’s Faculty of Management in 2020. She holds a Ph.D. in marketing from Hong Kong University of Science and Technology.
Qualifications
- PhD, Hong Kong University of Science and Technology (HKUST), Hong Kong, Jul 2020
- Master of Management Studies, Duke University, United States
- Bachelor of Arts, Drew University, United States
Employment
- Lecturer in Marketing, Business School, City, University of London, Sep 2020 – present
Expertise
Primary topics
- Consumer Behaviour
- Marketing
Publications
Chapter
- Liu, J., Dalton, A. and Hong, J. (2019). The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption. In Reddy, S.K. and Han, J.K. (Eds.), The Art and Science of Luxury: An Asian Perspective (pp. 117–127). Singapore Management University. ISBN 978-981-14-0794-9.
Journal articles (5)
- Chen, W. and Liu, J.J. (2023). When less is more: Understanding consumers' responses to minimalist appeals. Psychology & Marketing. doi:10.1002/mar.21869.
- Liu, J.J., Dalton, A.N. and Mukhopadhyay, A. (2023). Favorite Possessions Protect Subjective Wellbeing under Income Inequality. Journal of Marketing Research. doi:10.1177/00222437221141053.
- Liu, J.J., Mukhopadhyay, A. and Yeung, C.W.-.M. (2022). Psychological and behavioral responses to the declaration of COVID-19 as a pandemic: A comparative study of Hong Kong, Singapore, and the U.S. PLOS ONE, 17(10). doi:10.1371/journal.pone.0275854.
- Liu, J.J., Dalton, A.N. and Lee, J. (2021). The “Self” under COVID-19: Social role disruptions, self-authenticity and present-focused coping. PLOS ONE, 16(9). doi:10.1371/journal.pone.0256939.
- Kohn, J.L. and Liu, J.S. (2013). THE DYNAMICS OF MEDICAL CARE USE IN THE BRITISH HOUSEHOLD PANEL SURVEY. Health Economics, 22(6), pp. 687–710. doi:10.1002/hec.2845.
Professional activities
Editorial activity (2)
- Review competitive and working papers for the Society for Consumer Psychology annual conferences, Conference reviewer.
- Review competitive and working papers for the Association for Consumer Research annual conferences, Conference reviewer.
Events/conferences (5)
- Association for Consumer Research Annual Conference. (Conference) online (2021). Invited speaker.
Paper: The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity
Author: Liu, J.
Co-authors: Dalton, A.; Lee, J. - European Marketing Academy Conference. (Conference) online (2021). Invited speaker.
Paper: The Social Value of Counterfeit Goods: Purchasing Counterfeits to Reduce Inequality
Author: Wakeman, W
Co-authors: Liu, J.; Norton, M. - Society for Consumer Psychology Winter Conference. (Conference) online (2021). Invited speaker.
Paper: The Social Value of Counterfeit Goods: Purchasing Counterfeits to Reduce Inequality
Author: Liu, J
Co-authors: Wakeman, W.; Norton, M. - Association for Consumer Research. (Conference) (2020). Invited speaker.
Paper: The Egalitarian Value of Counterfeit Goods: How Perceptions of Inequality Illuminate the Hidden Egalitarian Value of Counterfeit Goods
Author: Jingshi (Joyce) Liu
Co-authors: Wiley Wakeman; Michael Norton - Association for Consumer Research. (Conference) (2020). Invited speaker.
Paper: #Favoritethings: How Posting Your Favorite Possessions on Social Media Increases Happiness
Author: Jingshi (Joyce) Liu
Co-authors: Amy Dalton; Anirban Mukhopadhyay