Dr Aulia Syakhroza
Lecturer in Strategy
- +44 (0)20 7040 5136
106 Bunhill Row
Dr Aulia Syakhroza is an Assistant Professor (Lecturer) of Strategy at Bayes Business School (formerly Cass). She obtained her PhD from Judge Business School at University of Cambridge. She also holds an MPA in Public and Economic Policy from the London School of Economics and an undergraduate degree in Finance from Kelley School of Business at Indiana University, Bloomington.
Her research focuses on market categorization and inequality. In particular, she is interested in looking at how identity shapes practice adoption and a firm's market membership. Moreover, she is also interested in looking at how inequalities manifest in organizations and what contingencies perpetuate or weaken them.
Dr Syakhroza's work has been published in Academy of Management Journal and Social Forces. She won Best PhD Paper and was nominated for Best Paper at the Strategic Management Society Annual Conference 2016 in Berlin.
At Bayes, Dr Syakhroza teaches the undergraduate Business Strategy Analysis and Advanced Strategic Management modules, along with the Strategy course for the Global MBA programme. She supervises Executive MBA students on their Business Mastery Projects and MSc students on their Business Research Projects.
- PhD, University of Cambridge, United Kingdom
- MPA, London School of Economics and Political Science, United Kingdom
- BSc, Indiana University Bloomington, United States
Journal articles (2)
- Paolella, L. and Syakhroza, M.A. (2021). Beyond the Insider-Outsider Divide: Heterogeneous Effects of Organizational Identity and Category Taken-for-Grantedness on Conformity. Social Forces, 99(4), pp. 1487–1517. doi:10.1093/sf/soaa081.
- Syakhroza, M.A., Paolella, L. and Munir, K. (2019). Holier than Thou? Identity Buffers and Adoption of Controversial Practices in the Islamic Banking Category. Academy of Management Journal, 62(4), pp. 1252–1277. doi:10.5465/amj.2016.1017.