Our changing world

Now, more than ever, we face a world that is increasingly complex, ill-structured, dynamic and even chaotic. Traditional management approaches are falling short in responding to the challenges we must address and the need for creativity and innovation to drive positive change can’t be ignored.

What we are doing to help

We inspire and enable innovation, creativity and leadership for individuals and organisations to turn ideas into action.

How we do it

We research and develop new forms of interdisciplinary, extraordinary and creative leadership to help structure and make sense of the chaos.

We then partner with organisations and individuals globally, building a community of creative thinkers and practitioners who work together to lead positive change. These leaders investigate, generate, envision, prototype, critique and reflect on novel solutions to complex modern challenges, and go on to empower teams and organisations to do the same.

Take a look at our Centre for Creativity in Professional Practice brochure.

Our master's degree

Become one of these creative leaders. Amplify your capabilities. Study the extraordinary MICL – Bayes' Masters in Innovation, Creativity and Leadership. Read more on our blog piece ‘Why now is the time to take the MICL’.

Sound exciting? Want to get involved?

Keep up to date

See what we are up to

Find out about our events and more on:

About us

Our people

Dr Sara Jones is our centre director and collaborates with colleagues from across the university as well as key centre partners including CebAI Centre for Creativity enabled by AI,

Hear about our people.

Our challenge statement

The world is increasingly complex, unstructured and dynamic, even chaotic to the uninformed observer. Societal, business and social challenges are no longer predictable, and traditional planning leadership and processes that are derived from single disciplines generate inadequate solutions. Use of the skills and processes generated from these single disciplines does not inform people about what will happen tomorrow or next week, let alone how to respond to this perceived chaos.

Our purpose

We inspire and enable innovation, creativity and leadership for individuals and organisaitons to turn ideas into action.

Our vision

Building a global community of creative thinkers and practitioners that work together to lead positive change.

Our mission statement

New forms of interdisciplinary leadership are needed to provide new forms of structure that make sense of the chaos. The Centre will research and educate about these new forms of leadership. This research and enterprise will build a new cadre of creative leaders.

The new cadre will be delivered with the new interdisciplinary frameworks, knowledge, techniques and skills to investigate, generate, envision, prototype, critique and reflect on creative solutions to these complex, ill-structured and chaotic problems, and provide new forms of intellectual resilience.

Moreover, these new interdisciplinary frameworks, knowledge, techniques and skills will be synthesised from not only business and engineering disciplines, but also from the arts, the social and the creativity sciences.

Framework development will both inform and be informed by emerging practices. As a result, the new leadership cadre will enable teams to take 'leaps of faith' in more structured and controlled environments, to empower their organisations and teams to do the same. It will empower businesses to be non-business in business, and to be entrepreneurial with these skills, in new contexts. It will enable a wider range of organisations to be more interdisciplinary and business-like.

Our history

The Centre was founded in 2008 by the Vice-Chancellor Malcolm Gilles to foster interdisciplinary research and teaching across the University’s schools and departments. It sought to disrupt the established patterns of discovering new knowledge and thought leadership. Today, we are proud to continue in this tradition and enable new forms of creative thinking and leadership.

To know more about the Centre and its activities, contact us using the information below.