“Corporate Communication through Social Media, Financial Portals and Corporate Pages—Trends, Challenges and the Future”
Is corporate communication via social media, financial portals and corporate pages important? Some facts: in the US, half of S&P 1500 firms use Twitter and the news disseminated via social media has important market consequences. For example, Netflix’s stock price increased 6.2% after Netflix’s CEO posted on his Facebook page that the company’s monthly video streaming exceeded 1 billion hours for the first time in Netflix’s history. A false tweet about an explosion at the White House resulted in a 150 points drop in the Dow Jones industrial average. BRANDfog survey reported that 73% of participants perceived CEOs with social media engagement to be more effective leaders. Academic studies show that investors trust more and are willing to invest in a firm when the firm’s CEO broaches negative earnings news through his/her personal Twitter account rather than when the news is transmitted through the firm’s website or the firm’s official Twitter account. Further, research shows that investors who use research information from various sources, including corporate pages and social media, earn 10% higher returns than other investors.
The Centre for Financial Analysis and Reporting Research (CeFARR) at The Business School invited practitioners and academics for a one-day conference on the recent trends, challenges and the future of corporate communication via social media, financial portals and corporate pages. The conference took place on 15th September 2017.
Programme
Session one
Chaired by Dr Pawel Bilinski
- Sue Winston, Aviva
"A 321 - Year Old Disruptor" - Mark Flanagan, Portland
"Corporates as Publishers" - Theo Hildebrand, Finsbury
Session two
Chaired by Dr Ivana Raonic
- Ant Moore, FTI Consulting
"Overcoming the Social Divide" - Alberto Lopez-Valenzuela, Alva
"Quarterly Earnings: What Can Communications Control?" - Austin Rathe, Brunswick
"Digital Amplification: Validating Social Media for Business Communications"
Session three
Chaired by Dr Art Kraft
- Miles Gietzmann, University Bocconi
- Eli Bartov , NYU Stern School of Business
"Can Twitter Help Predict Firm-Level Earnings and Stock Returns?" - James P. Ryans, London Business School
"Investor Reliance on the Crowd"
Session four
Chaired by Dr Andrew Yim
- Joshua M. Madsen, University of Minnesota
"Is Investor Attention for Sale? The Role of Advertising in Financial Markets" - James Thewissen, Vrije Universiteit Brussel
"Jockeying for Position in CEO Letters: Impression Management and Sentiment Analytics" - Zhongwei Huang, The Business School
"Economic Consequences of Hiring Wall Street Analysts as Investor Relations Officers" - Ariela Caglio, University Bocconi
- Summary, Ivana Raonic, The Business School
Sponsors
Centre for Financial Analysis and Reporting Research (CeFARR)
CeFARR works in collaboration with practitioners to develop cutting-edge research, tailored consulting and specialised training in the areas of corporate communication, corporate disclosure, audit, financial reporting, security valuation, and financial intermediation.
Alva’s purpose:
We make a positive contribution to society by helping Businesses connect better with their stakeholders to create tangible and long-term value
PHONE: +44 203 735 9780
EMAIL: info@alva-group.com
Communicate's purpose:
Communicate is a trade magazine dedicated to the UK corporate communications community. "The single voice for stakeholder relations", Communicate's focus is on how companies engage with their stakeholders: the press, investors, employees, regulators, the supply chain and the communities in which they operate.
PHONE: +44 (0)20 7498 7008
EMAIL: Andrew.Thomas@communicatemagazine.co.uk
Conference gallery
Organised by Dr Pawel Bilinski and Dr Ivana Raonic