Charity Talks series 2019/2020

Please note, this event has already taken place.

Innovate Direct: Innovation in 21st century marketing practice

Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing.

Dr Carol Homden CBE, Chief Executive, Coram

Professor Stephen Lee, Senior Teaching Fellow in Voluntary Sector Management, Cass Business School

Innovate direct: How innovation in 21^st century marketing practice can transform the lives of charity beneficiaries and the experience of funders and supporters to our causes. The discussion covered:

• Thinking beyond the right skills - how to get charities to embed a marketing culture
• Why sector structure mitigates against real modernisation and effective government funding
• Working to maximise marketing effectiveness within the new regulatory framework.

Please note, this event has already taken place.

The Future of Volunteering in Society

Catherine Johnstone CBE, Chief Executive, Royal Voluntary Service

Dr Justin Davis Smith, Senior Lecturer in Volunary Sector Management, Cass Business School

Dr Helen Timbrell, Consultant, Cass Centre for Charity Effectiveness

We were lucky enough to be joined by Catherine Johnstone CBE to discuss the exciting and innovative new ways Royal Voluntary Service are engaging volunteers as a response to the changes taking place in the world of volunteering following the publication of a report co-authored with Cass Business School, and our two respondents, Dr Helen Timbrell and Dr Justin Davis Smith.

Please note, this event has already taken place.

Focus on Content, Communicate Your Vision Effectively

Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing.

Sophie Humpreys OBE, Founder, Pause - Creating Space for Change

Stephen Thorn, Service Lead for Strategic Marketing and Fundraising, Cass Centre for Charity Effectiveness

We were delighted to welcome Sophie Humphreys OBE, founder of Pause, a charity that works with women who have experienced, or are at risk of, repeated pregnancies that result in children needing to be removed from their care. Sophie drew on her first-hand experiences of scaling an organisation and demonstrated how strong and consistent brand messaging is of critical importance to develop momentum.

The response came from Stephen Thorn, Cass CCE marketing strategy specialist.