All humans are creative and come up with stuff that is new and useful all the time. We encourage more curiosity, more exploration and more critical thinking.
We are fair and honest in how we treat ourselves, each other and the wider world, with processes that support competition and diversity.
We try to be kind, humble and respectful in our personal and professional relationships.
We take risks, reach beyond boundaries and experiment, with courage, independence and a collective spirit of adventure
We will use our expertise to deliver services that make our partners more creative, innovative and productive.
We practice our crafts, learn from each other, listen to feedback, and analyse our performance.