CebAI Resources

CebAI is offering businesses a range of resources to deliver on-demand creativity. These resources include digital tools and products, creativity methods and techniques, training and creative leadership masterclasses.

Digital products and tools

CebAI has developed a range of AI services and interactive tools. Some of these services and tools are described below with links to working models for you to try.

CebAI uses NamSor name classification for gender and other diversity analytics to support R&D

Science Journalism

JECT.AI is a new interactive digital product that augments the productivity and creative capabilities of content creators such as journalists, marketing professionals and communications experts. JECT.AI automatically processes 10s of millions of news stories, scientific papers, magazine articles and blogs to present its users with ever-changing creative intelligence with which develop new content. This intelligence includes novel angles, new content, and experts and writers already talking about that content. The product is sold by the JECT.AI start-up, a spin-off from CebAI and City, University of London. Contact JECT.AI for more information.

QUEST is a digital extension to the JECT.AI product that supports science journalism. Informed by in-depth co-design activities with experienced journalists, QUEST provides additional guidance to write about science-related stories. This guidance includes detailed personas of readers who are often disengaged from science, effective science communication metaphors, and interactive guidelines to encourage creative thinking about these personas and metaphors.

Elite Sport Coaching app

Sport Sparks is an interactive digital tool for sports coaches to think more creatively about the challenges that athletes are facing. Built as part of a collaboration with the English Institute of Sport, Sport Sparks encourages its users to think in transformative ways and explore different types of cause for athlete challenges. To do this, the tool automatically generates prompts and guidelines to explore different spaces and generate ideas in these spaces, before producing a summary report to use in sessions with athletes.

Creative Problem Solving tools

BrightSparks is an interactive digital tool for individuals and teams to discover ideas in different domains. It retrieves profiles of well-known people. Each of these profiles provides an extreme persona that guides BrightSparks users to think about problems from different, more creative perspectives. As well as retrieving these extreme personas, the tool automatically generates creative clues for each persona and offers partially completed ideas for users to complete. You can play with the BrightSparks app by visiting the open source site.

BeCreative is a website that provides practitioners will simple-to-follow advice about established creative problem-solving techniques. A user can describe a current problem using different dimensions of creative thinking – e.g. the type of creativity needed, or stage in the creative process – and BeCreative offered different techniques of value. Each retrieved technique is described step-by-step in both English and Italian, to enable practitioners and learn and use these techniques. You can try the BeCreative app for your self by clicking the link.

CPS 101 is a Creative Problem Solving software package developed by CebAI partners Creative Problem Solving Inc. It supports individuals and teams to think creatively using structured processes and techniques.

Industry specific tools

The Risk Hunting App is a tablet-based tool that was used at CNH Industrial to support creative thinking to resolve health-and-safety problems on production lines. It manipulates information about existing resolutions to past problems to guide creative thinking about new ones. During published evaluations available in our impact cases, use of the Risk Hunting App was shown to increase the levels of novelty and usefulness of risk resolutions generated by workers on the production line.

Care’N’Share is a web-application that supported professional care staff to manage different types of behaviours exhibited by older people living with dementia. It enables users to link to different examples of good management in more creative ways, as well as share new experiences to more practitioners.

Creative leadership masterclasses

CebAI is partnering with its sister Centre for Creativity in Professional Practice to deliver ground-breaking programmes in creative leadership. One course – Creative Leadership: Setting the Stage for Innovation and Change – will accelerate leaders to a new level of practice in how to unleash, develop and harness innovation and creativity in their organisations by using CebAI new technologies.

Creativity methods and techniques

CebAI is offering new creativity methods and techniques for both individuals and teams to use. Each will support effective creative thinking by individuals and teams who are already using digital tools that automate and/support part of that creative thinking process.


CebAI is also able to offer different types of bespoke training course, adapted to the specific needs of individual businesses.

For more information on any of the above please contact us at  [email protected]