Bringing Academic Excellence and Business Needs Together

UKRI logo
CebAI is funded by Research England and City, University of London

We use AI to enhance and support commercial innovation. Working with commercial partners we are building easily applied tools to boost innovation in the workplace.

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Take a look at our latest products

Sport Sparks logo

Sport Sparks is an app which uses AI algorithms to help coaches be more creative. Visit the Sport Sparks website to find out more.

Ideation Suite logo

Ideation Suite combines AI with creative thinking techniques for people engaged in design projects to generate innovative ideas.
Have a go with the tool and email us at to let us know what you think.

Business Sparks logo

Business Sparks will guide SME owners and consultants to discover ideas to solve an understood problem through AI generated sparks.

Our Purpose

Our purpose is to build technology that supports and inspires people to be their most creative self when it comes to problem solving, collaboration and everyday interaction. Creativity for everybody, everyday.

Our Values

Creative - All humans are creative and come up with stuff that is new and useful all the time. We encourage more curiosity, more exploration and more critical thinking.

Equitable - We are fair and honest in how we treat ourselves, each other and the wider world, with processes that support competition and diversity.

Friendly - We try to be kind, humble and respectful in our personal and professional relationships.

Bold - We take risks, reach beyond boundaries and experiment, with courage, independence and a collective spirit of adventure

Impactful - We will use our expertise to deliver services that make our partners more creative, innovative and productive.

Mastery - We practice our crafts, learn from each other, listen to feedback, and analyse our performance.

Our History

CebAI was established in the Spring of 2020 with an award of  £3.6m from UKRI's Research England Development Fund.

We are building on over a decade  of research into new digital technologies to augment human creativity undertaken in the Centre for Creativity in Professional Practice at City, University of London.

This research has resulted on a set of increasingly effective digital tools and practices that support human creativity spanning manufacturing and journalism to elite sports coaching and social care.

CebAI also builds on research results across the different disciplines in City's diverse schools. We are indebted to the AI algorithms developed in the School of Maths, Computer Science and Engineering that have contributed to our systems; the business models developed in City's Bayes Business School (formerly Cass Business School)  and the IP status of new machine-generated ideas researched in the

We maintain strong links with partner institutes and centres at City. These partners include the Centre for Creativity in Professional Practice, the Data Science Institute and CitAI Artificial Intelligence Research Centre.

News & Events


21/4/2022 UN World Creativity and Innovation Day

Navigate the C2P2 World Map of Collaboration powered by CebAI, created for World Creativity and Innovation Day 2022. The map unites projects across the globe from the Centre for Creativity in Professional Practice (C2P2), CebAI, Innovation for African Universities (IAU), and more.

This map is live and regularly updated. If you have a project or belong to a group or organisation who collaborates with CebAI or the Centre for Creativity in Professional Practice, please add yourself to the map here.

Photograph of panel of experts at World Creativity and Innovation Day event at Bayes Business School

We also celebrated WCID with C2P2’s panel discussion and collaboration fair at the Bayes Business School. The fair featured a variety of projects, from The Las Primas animated web comics to the World Map of Collaboration, and leadership skills from Boosting Resilience. There was a range of projects from IAU, including Inclusive Innovation, Graduate employability in the HE framework: The Ghanaian perspective, Youth Entrepreneurship Accelerator Programme (YEAP) and more.

CebAI Podcast

CebAI director Professor Neil Maiden hosts a series of conversations with internationally renowned academics and business leaders.

Launched in October 2021, interviewees include  – Ben Shniederman, Scott Isaksen, Richard Chataway and Margaret Heffernan.

You can hear the podcast and subscribe at  iTunesSpotifyYouTube, and Amazon. Alternatively you can listen online here

CebAI Conference

CebAI's CreAtIve Comm 22 conference took place on 16 November 2022 at Bayes Business School in London, exploring creative problem solving, how to turn academic theory into commercial can-do, CebAI's latest AI products and creativity in sports.

CebAI's previous Knowledge Exchange conference took place on 13 September 2021.

Our online conference brought business and academia together to discuss creativity, AI and innovation.

More information is available on the CreAtIve Comm website.

Visit our YouTube Channel to see all the presentations.

21/4/2021 UN World Creativity and Innovation Day

CebAI convened a panel to discuss creativity, Art AI, IP, resilience and occupational psychology. With academics from across the university, the conversation was pretty feisty.

Prof. Neil Maiden Professor of Digital Creativity in the Faculty of Management at the Business School (formerly Cass) and Director of the national centre for Creativity enabled by AI (CebAI pr: see-bay) hosted the panel which included:

Dr Sara Jones Senior Lecturer in Creative Interactive System Design and Director of the Centre for Creativity in Professional Practice at Bayes Business School (formerly Cass)

Dr Eduardo Alonso of the School of Mathematics, Computer Science and Engineering and Director of the Artificial Intelligence Research Centre, CitAI

Dr Enrico Bonadio Reader and senior lecturer at The City Law School

Dr Máire Kerrin Chartered Occupational Psychologist and founding Director of the Work Psychology Group, a research led consultancy specialising in Assessment, Development and Innovation.

Running order

SpeakerDuration Presentation notes
Prof. Neil Maiden 00:10:00

How AI can be used to exploit business information for creative purposes

Dr. Sara Jones 00:10:00

How can creative thinking boost our resilience, as innovators and entrepreneurs?

Dr. Eduardo Alonso 00:10:00

Can AI create art?

Dr. Enrico Bonadio 00:10:00

IP AI & Art. Should artworks created by artificial intelligence be protected by copyright?

Dr. Maire Kerrin 00:10:00

AI and corporate assessment, the risks and opportunities for creativity and innovation in selection and recruitment

Round Table discussion & audience questions 00:30:00

Audience questions and roundtable discussion is in the last 30mins of the video below